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University of Leeds Featured Masters Courses

Marketing, Distribution, Sales & Exhibition

Course Description

The Marketing, Distribution, Sales and Exhibition MA* is a unique, two-year Masters degree that gives participants all the tools to pre-sell, market, distribute, retail and exhibit films, television shows and games in the digital age.

Quick Facts

- 2 Year Course
- Full-time
- Course runs Jan-Dec each year
- Next intake: January 2017
- NFTS Scholarships available for UK Students


- A unique course, giving participants an unparalleled knowledge of marketing, distribution and retail
- Gain an in-depth understanding of how new and innovative media are used alongside traditional methods.
- Become an innovator and expert in this field.
- Increase employability.
- Two four week placements at major media firms.
- Take part in seminars lead by prestigious companies.
- Attend one key market in each sector – the Berlin Film Festival in MIPCOM and EGX.
- Access to NFTS's Passport to Cinema and Masterclasses lead by major creative figures from film, television and games.

Visit the website https://nfts.co.uk/our-courses/masters/marketing-distribution-sales-exhibition

The digital age has revolutionised the way that audiences and consumers interact with and consume content. Film, TV, music, books and computer games are now bought and sold over a dizzying array of platforms, from traditional cinematic exhibition to premium-priced SVOD pre-releases of movies in your living room, and from boxed computer discs from retailers to free-to-play app games on your mobile phone.

This course will take participants through the process of taking a piece of content (a game, TV show or a feature film) to its market – examining how the sales, marketing, distribution and retail (or exhibition) side of each industry works from “nose to tail”. The course will also look at the emergence of new and innovative forms of media that merge traditional media with digital markets (including Youtubers, branded content among others) and the commercial side of each. By the end of the course students will be expected to have an unrivalled overview of the three key sectors and be able to move between them with ease, making them both very employable executives and marketers who can utilise multi-disciplinary skills to innovate in their chosen sector.

At the heart of the course are two four-week work placements at major media firms, alongside professionally led seminars from some of the world’s most prestigious companies.

Over the course of the two years, students will learn:

- Key branding and marketing concepts within the creative sectors.
- Sector-specific commercial and creative trends, national and international marketplace analysis
- The full distribution value chain of each of the industries – film, television, digital entertainment and computer games
- How sales, distribution and marketing coalesce to help raise finance and complete projects
- The retail ecology and process of each sector
- The legal processes underpinning rights management and the exploitation of content
- Press, PR and opinion formers within each sector, and structured within a broader context
- Social media strategy
- SEOs and digital revenues


Below is an indicate course outline:

Term 1 (January – March)

- Introduction to the value chain of each sector (film, TV, games, digital entertainment)

Term 2 (April – July)

- Work Placement 1
- Marketing, branding and Advertising

Term 3 (September – December)

- Business of Film
- Practical marketing, sales and distribution project
- Visit MIPCOM

Term 4 (January – March)

- Legal and business affairs in marketing, distribution, sales and retail/ exhibition
- Press and PR
- Visit Berlin Film Festival

Term 5 (April – July)

- Work Placement 2
- Retail, Exhibition and Broadcast

Term 6 (September – December)

- Preparation of student final project
- Visit EGX

* Subject to Validation


Students will undertake two four-week work placements - one in the first year and one in the second year of the course at media companies, to gain experience both of the cut and thrust of a product launch (whether it is a film, game or television show) and to make contacts. These work placements will be researched by students, and agreed by tutors in advance. These placements aim to challenge and augment the participant’s skillset, and at least one must be taken within a company outside the participant’s favoured media industry.


Students will also attend one key market in each sector – the Berlin Film Festival in February; MIPCOM in October and EGX in September. These are opportunities to see the scale of the worldwide market and to meet potential collaborates and business partners.


Students’ final projects will be a live proposal for, and implementation of, an ambitious sales, marketing and distribution strategy for a film or computer game. Participants are expected to either bring a project for consideration by tutors (for example an indie game or independent feature film), or will be placed within a company to initiate and run a fully worked-through strategy for the delivery of a product to consumers. This will be augmented with a self-reflective report on the successes and failures of the campaign.


Course participants will have full access to the NFTS’ optional creative stimulus strands, including: Passport to Cinema (weekly screenings of classic and pre-release films in the state-of-the-art campus cinema or at the BFI Southbank); and NFTS Masterclasses - major creative figures from film, television and games screening their work and discussing with students in the campus cinema. Recent speakers include David Fincher (Director, Seven, Gone Girl), Andy Wilman (Executive Producer, Top Gear), Graham Linehan (The IT Crowd, Father Ted) and Hamish Hamilton (Director, Super Bowl XLVIII).


- A two page overview of a marketing campaign that you are familiar with.


You can apply directly to us at the NFTS by clicking on the link below:

- APPLY FOR MARKETING, DISTRIBUTION, SALES & EXHIBITION COURSE (https://nfts.co.uk/sign-me-up/apply-now/?nid=2024)

You can apply online, or download a word document of the application form to submit via email

When selecting your course, please ensure that you have read the entry requirements and details of the supporting materials that should accompany your application.


We are happy to receive applications 24/7 and 365 days a year up until the deadline. That said, there is no particular advantage to submitting your application very early. The important thing is that your application shows us your latest work and tell us about your most recent filmmaking experiences.

Visit the Marketing, Distribution, Sales & Exhibition page on the National Film & Television School website for more details!

All Available Videos:

Student Profiles

NFTS Scholarships - No. of awards TBC

All long term resident UK students, once they are offered a place on the MA programme, are invited to apply for an NFTS funding award. Awards may consist of either a bursary or a scholarship or a combination of both. NFTS Scholarships are donated by individuals or organisations with a direct involvement in the film, games and television industries. They often include a mentorship and an individual donor may take in interest in your work. Therefore they have an added prestige.The NFTS funding awards contribute directly to tuition fees and may be between £1,000 and £10,000. They are not re-payable by the student. They are only available to UK permanent residents although there is also currently one small scholarship available annually to a French-speaking student.

Value of Scholarship(s)



They are only available to UK permanent residents although there is also currently one small scholarship available annually to a French-speaking student.

Application Procedure

Students are invited to apply in both of the two years of the course. Some scholarships are intended to be for a particular specialisation, for female students, or awarded on ethnicity or according to the UK region of an applicant.

Further Information



The Toledo Scholarship - No. of awards TBC

Applications are treated confidentially and are means tested. The school reserves the right to ask an applicant to provide proof of his/her financial circumstances and of possible family support. The Assistant Registrar must be notified immediately of any change in an applicant’s financial circumstances. Careful consideration is given by the Scholarship Panel with a view to responding to demonstrated financial need. Funds are limited and students are asked to estimate responsibly how much assistance they think they will need as this affects the School’s ability to accommodate students in serious need.Unfortunately, we are unable to open this scheme to EU or International students, or to students on the Diploma programmes. There are some course specific scholarship opportunities available to Diploma students. Please check the latest situation on the NFTS website course pages. There may not be enough scholarships available to allow the school to give one to all applicants. Therefore it may be necessary for you to make alternative arrangements for your tuition fees and maintenance. All students offered a place are provided with guidelines for applying for independent funding. This information is distributed during the summer. NFTS funding applications are received in September and the Scholarship Panel meets in October to decide the awards for the following year. Decisions are announced shortly afterwards.

Value of Scholarship(s)

See the website


The Toledo Scholarship is an NFTS scholarship specifically intended to enable talented newcomers from the UK’s ethnic minorities to fast-track their ambitions and join the British film industry.

Application Procedure

Application is made in the same way as all other NFTS scholarships but candidates will need to identify themselves as an UK ethnic minority candidate in order to be considered automatically.

Further Information


Entry Requirements

Some proven experience in Marketing, Sales, Distribution, Press and PR is desirable. We would hope that students have worked in the media (although not limited to the industries we cover) and have a passion for Film, TV and games. There are no specific educational requirements for this course.

Email Enquiry

Recipient: National Film & Television School

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