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Course content

“It is great that the NFTS is launching this new course which will teach the fundamentals of marketing and distribution in our business looking at the thinking and real practise that goes into getting a film, DVD, book or game to its public. I fully endorse the ambition of this course.” - Harvey Weinstein, Producer (The Hateful Eight, The Kings Speech, Gangs of New York, Pulp Fiction)

The Marketing, Distribution, Sales and Exhibition MA is a unique, two-year course that gives participants all the tools to pre-sell, market, distribute, retail and exhibit films, television shows and games in the digital age.

-A unique course, giving participants an unparalleled knowledge of marketing, distribution and retail
-Exclusive scholarship available from our course partners, the UK Cinema Association.
-Gain an in-depth understanding of how new and innovative media are used alongside traditional methods.
-Become an innovator and expert in this field.
-Increase employability.
-Two four week placements at major media firms.
-Take part in seminars lead by prestigious companies.
-Attend one key market in each sector – the Berlin Film Festival in MIPCOM and EGX.
-Access to NFTS's Masterclasses led by major creative figures from film, television and games.

We welcome EU/EEA Students. Those accepted onto courses starting in 2018 will have their fees guaranteed at the UK rate for both years of the course. Postgraduate students can apply for a loan to help with their studies via the Student Loans Company Loans. A £ 10,000 loan is available to contribute to course and living costs. The Post Graduate Loan is only open to EU/EEA and UK Students who normally live in England. It is not currently available to Scottish, Welsh or Northern Ireland Students. Find out more here: https://nfts.co.uk/our-courses/masters/marketing-distribution-sales-exhibition

COURSE OVERVIEW

Duncan Clark, President of Distribution for Universal Pictures International and global branding expert, renowned for worldwide success in motion picture distribution and marketing, is a supporter of the new MA: “I would thoroughly recommend this MA course to anyone interested in building a career in marketing and distribution within the film and wider creative industries. The industry is crying out for new talent and the NFTS is renowned for producing graduates with practical experience who can hit the ground running as soon as they leave.”

The digital age has revolutionised the way that audiences and consumers interact with and consume content. Film, TV, music, books and computer games are now bought and sold over a dizzying array of platforms, from traditional cinematic exhibition to premium-priced SVOD pre-releases of movies in your living room, and from boxed computer discs from retailers to free-to-play app games on your mobile phone.

This course will take participants through the process of taking a piece of content (a game, TV show or a feature film) to its market – examining how the sales, marketing, distribution and retail (or exhibition) side of each industry works from “nose to tail”. The course will also look at the emergence of new and innovative forms of media that merge traditional media with digital markets (including Youtubers, branded content among others) and the commercial side of each. By the end of the course students will be expected to have an unrivalled overview of the three key sectors and be able to move between them with ease, making them both very employable executives and marketers who can utilise multi-disciplinary skills to innovate in their chosen sector.

At the heart of the course are two four-week work placements at major media firms, alongside professionally led seminars from some of the world’s most prestigious companies.

Over the course of the two years, students will learn:

-Key branding and marketing concepts within the creative sectors.
-Sector-specific commercial and creative trends, national and international marketplace analysis
-The full distribution value chain of each of the industries – film, television, digital entertainment and computer games
-How sales, distribution and marketing coalesce to help raise finance and complete projects
-The retail ecology and process of each sector
-The legal processes underpinning rights management and the exploitation of content
-Press, PR and opinion formers within each sector, and structured within a broader context
-Social media strategy
-SEOs and digital revenues
-This course begins in January each year.

* Subject to Validation

Visit the Marketing, Distribution, Sales & Exhibition - MA page on the National Film & Television School website for more details!

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