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This is for you if... you want the flexibility of distance learning whilst gaining an advanced understanding of how markets work, increasing your effectiveness as a marketing professional or enabling you to continue on to further academic study or research.

Course description

This MSc in Marketing will increase your understanding of marketing theories and concepts whilst developing the skills you need to be a successful leader in a complex and dynamic global marketplace.

You will gain a deeper insight into marketing across a range of business contexts including the consumer, industrial, financial, service, profit and not-for-profit sectors.

The course will equip you with current and emerging theories that inform or comment upon the practices of marketing. It will challenge and develop your ability to critically evaluate and apply new marketing concepts and practices. By taking the MSc you will be learning in a stimulating and intellectually demanding environment, in which you will engage with academic literature, case studies, whilst reflecting on marketing issues within an international context.

This degree will develop your ability to analyse and evaluate problems and make sound strategic decisions in your professional role. The skills and knowledge gained during the course will enable you to develop your professional role or move into further study and academic work in this area.

Distance learning gives you the flexibility to fit your study around existing commitments and enhance your career prospects without having to leave employment.

If you have any questions about this course, join us for a live online chat with academic tutors and admissions staff.

Careers and employability

Our Business, Management and Human Resources courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

Studying for a distance learning qualification can help your career prospects – you will gain the deeper knowledge and high-end skills that will set you apart. Studying with us gives a clear signal to employers. It demonstrates that you have the spark, ambition and commitment to take your career to the next level. Your employer will also benefit directly from your newly acquired understanding and capabilities.

By taking the MSc in Marketing, you will acquire the latest academic and professional knowledge in the areas of marketing theory, consumer behaviour, market research, branding and communication, which will enhance your professional development and career prospects.

Our Career Development Service is here to support you – by email, phone or skype – with advice on interviews, CVs, work experience and more. From registration to Graduation and beyond, they are here to help you reach your professional goals.


Visit the Marketing (Distance Learning) - MSc page on the University of Leicester website for more details!

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