Marketing (Digital Marketing) - MSc

University of Reading    Henley Business School

Full time September MSc 12 months full-time Award winner

About the course

This Masters in Marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online.

Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies.

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Entry Requirements

Although a good first or second class UK honours degree, or overseas equivalent, will usually be required, professional experience will be taken into account and applicants considered on their overall suitability for the programme. Evidence of entrepreneurial experience will be of particular value in our admissions decision.

Prior knowledge or experience of your chosen subject area is not required. We welcome applications from recent university graduates from a wide range of disciplines.

 Course Content

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Student Profile

Sachin Amarasekaran

The Whiteknights campus's vast greenery and general calmness was a huge influencer on my productivity – a perfect atmosphere for both studies and relaxing! Having had an enjoyable time as an undergraduate, I decided to stay on and do a masters.


Value of Scholarship(s)



Open to home and international offer holders, including candidates from the EU who have applied for one of the three pathways of MSc in Marketing at Henley.

Shortlisting and selection are based on academic merit and the candidates' responses to the questions in the application form.

If offered a scholarship it must be accepted within 4 weeks of the scholarship offer date. After this deadline, scholarship offers may be withdrawn and reallocated.

Application Procedure

Application is via the University of Reading applicant portal once an offer has been made. You can only apply when you have received an offer (conditional or unconditional). When you view your offer in the portal you will see the link to apply for scholarship(s) relevant to your offer. You cannot apply via the website.

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