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Course content

The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which to reach individuals has multiplied, whilst customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation, and provide marketers with a wealth of insight to an extent unimaginable a few years ago.

Not sure which pathway to choose (International Marketing or Digital Marketing)? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the university.

This programme provides students with the business context and the tools needed to make the best use of digital channels, helping them to better understand how customers and prospective customers communicate with firms online. Key topics covered include the commercial and social context behind digital, search engine marketing, developing content, digital marketing strategies, and building effective relationships with customers through social media. You will understand how to apply the key building blocks of successful digital strategies.

What will you study?

Modules include:

  • Principles of Marketing
  • Digital Marketing
  • International Strategic Management
  • Market Research
  • Financial Management
  • Marketing Communications

What career can you have?

Career and personal development planning is integral to our master's courses. We have a team of career professionals offering support, to give you the fundamental tools needed to achieve your career aspirations.


Visit the Marketing (Digital Marketing) MSc page on the University of Reading website for more details!

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