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Marketing (Creative Advertising) (MSc)


Course Description

Advertising and management skills are in high demand, with graduates working at all ends of the advertising spectrum from traditional print-based advertising to new digital media. Commercial, theoretical and creative units are combined to provide graduates of this programme with a significant advantage in this fast-paced and dynamic industry.

The programme is taught by industry professionals and highly experienced tutors, who are able to draw upon their substantial experience in marketing, digital and creative advertising management to bring lectures to life and help direct practical student projects.

The programme has excellent professional links nationally and internationally - Manchester is acknowledged as a world-leader in digital marketing activity. Completing the programme can enhance a student’s career prospects, as graduates will have the digital, creative and cutting-edge business skills required by advertising agencies internationally.

Special Features

• This course is accredited by the Chartered Institute of Marketing which means you can gain exemptions from the Institute's professional qualifications
• You will be taught in the internationally recognised multi-award-winning Business School on All Saints Campus.
• Extensive use of the University's online virtual learning portal (Moodle) to provide additional learning materials, communication and also as an aid to discussions
• Adding value to your employability skills

Throughout your studies there is strong provision for employability and gaining graduate employment through our Careers and Employability Hub and a range of additional activities that include:

Live business project

Many employers require graduates who possess a range of skills and knowledge, including experience in the workplace. Masters students of the Business School take a unit called Investigating Business Practice, where you will act as a marketing consultant for a real business. This will develop your project management, team working, client management and business consultancy skills.

In groups, you will be matched with a business organisation that is seeking solutions to an issue that is related to your subject area. You will be expected to meet with the client company, identify the key issues that the client is facing and be required to scope out their specific requirements and business needs, delegate roles and tasks within your team and then respond professionally to this brief, showcasing strategies and proposals that they can realistically implement into their business.

Behind-the-scenes business visits

As a Masters student of the Business School, you have the opportunity to participate in a number of free business visits that allow you to see behind the scenes of real companies and learn about how these businesses are structured and operate. The business visit programme varies each year, please check mmu.ac.uk/business-school for more information.

Professional development weeks

The Faculty of Business and Law hosts two Professional Development Weeks annually. Free and open to all students, this includes a festival of skills-development activities, practical support in developing your CV and employability skills, and the opportunity to network with actively recruiting graduate employers.

Consultancy dissertation

The dissertation unit is your chance to undertake a consultancy dissertation, which could be based on a current or potential employer and aligned to your career goals in a specfic sector, organisation or industry. This would involve identifying and structuring an investigative managerial or business issue, producing a substantial written document of your conclusions and recommendations.

Expert guest lectures

A number of guest lectures take place each year with leading speakers from industry. The Business School shares extensive links with over 25 professional bodies including the Chartered Management Institute and the Institute of Leadership and Management. We invite speakers from various industries onto campus as guest lecturers to share their knowledge with current Masters students.

Visit the Marketing (Creative Advertising) (MSc) page on the Manchester Metropolitan University website for more details!

Entry Requirements

Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will consider your application if you have significant, relevant experience or degree equivalent professional qualifications. International students please see View Website

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