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Course content

Advertising and management skills are in high demand, with graduates working at all ends of the advertising spectrum from traditional print-based advertising to digital media. This course will offer you a combination of commercial, theoretical and creative units to provide ensure you have a significant advantage in this fast-paced and dynamic industry.

The programme will develop your creative thinking skills in helping to create and implement effective creative advertising solutions to complex advertising challenges.

You will be taught by industry professionals and highly experienced tutors, who are able to draw upon their substantial industry experience, bringing lectures to life and offering practical support on student projects.

This course is also approved and accredited by the Chartered Institute of Marketing and has been developed to meet the demand for skilled marketing communications professionals to work within the ever-changing marketing communications industry.

As a marketing master’s student you will:
-Experience working and consulting on “live” client projects for businesses within the Manchester region
-Have the opportunity to undertake a business internship during the period of your studies
-Network with the widest range of professional bodies offered by any UK University
-Participate in “immersion day” visits to agencies
-Attend masterclasses where you learn best practice from leading industry speakers and thought leaders
-Acquire the knowledge and skills offered throughout the degree programme to be a skilled advertising professional

Open to graduates holding degrees in any subject, this course assumes no prior knowledge of marketing or business and is suitable for UK, EU and international students wishing to progress their academic knowledge of advertising. It is also suitable for those who do not have a degree but who possess relevant experience.

Features and benefits of the course

-This course is accredited by the Chartered Institute of Marketing which means you can gain exemptions from the Institute's professional qualifications
-You will be taught in the internationally recognised multi-award-winning Business School on All Saints Campus.
-Extensive use of the University's online virtual learning portal (Moodle) to provide additional learning materials, communication and also as an aid to discussions

Postgraduate internship programme

Employers look favourably on candidates who can demonstrate relevant and practical work experience. All Masters students at the Business School are encouraged to undertake an optional, short-term internship with a real business in order to develop relevant experience relating to their studies.

The Postgraduate Internship Programme is an optional unit which allows you to gain up to fourteen weeks of work experience in a business environment; putting your studies into practical application, at the same time as gaining practice credits, which are recorded on your degree qualification transcript.

A dedicated Placement and Project Coordinator will guide you through this process, by sourcing and advertising suitable roles throughout the year, offering 1-2-1 application advice, and supporting you to make speculative applications to source your own Internships.

Internships can be part-time or full-time but must fit around your scheduled classes.

About the Course

Our postgraduate programmes aim to combine academic knowledge from leading research in the area with the professional skills that employers are seeking.

The Faculty is home to the Centre for Business and Society, which brings together a number of synergistic research centres and knowledge clusters and our doctoral school of PhD researchers who work with teaching staff on the design of the programme. This includes the Creative Industries and Digital Economies Knowledge Clusters, which bring together the latest thinking and research in the creative and digital media industries.

Assessment details

Assessment is purely through course work. You will need to produce development work for three advertising campaigns concentrating on the research, proposition and reasoning behind your ideas for each campaign. The work will also record the processes by which you generated ideas, the rationale for choosing one creative idea to move forward on: i.e. responses to peer critique or tutor feedback. You will be expected to document your process in a sketchbook as well as writing a creative report documenting your understanding of the briefs, your research and validating your creative decisions.

Visit the Marketing (Creative Advertising) - MSc/PGDip/PGCert page on the Manchester Metropolitan University website for more details!





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