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We've been helping students find the right postgraduate course for over a decade.
This Masters degree is designed to provide you with a comprehensive understanding of Marketing and Marketing Strategy. It also provides students with the opportunity to specialise in a core contemporary aspect of the discipline: Consumer Behaviour.
Through these postgraduate studies you will understand marketing strategies and practices focusing on the consumer. Additionally you will link this understanding with new marketing opportunities and strategy options.
The MSc Marketing (Consumer Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are:
Not sure which pathway to choose? Apply for the one that you feel fits you better. You will be able to change the pathway within the first few weeks from your
Read more about this course
Although a good first or second class UK honours degree, or overseas equivalent, will usually be required, professional experience will be taken into account and applicants considered on their overall suitability for the programme. Evidence of entrepreneurial experience will be of particular value in our admissions decision.
Prior knowledge or experience of your chosen subject area is not required. We welcome applications from recent university graduates from a wide range of disciplines.
The University of Reading is one of the UK’s top research-led universities. We are always pushing the boundaries of knowledge and tackling global challenges. Our talented, vibrant student community, passionate academics, excellent facilities, and welcoming atmosphere make Reading a fantastic place to live, study and work.Read more
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