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Marketing (Consumer Marketing) - MSc


University of Reading The Henley Business School

Full time September MSc 12 months full-time

About the course

This Masters degree is designed to provide you with a comprehensive understanding of Marketing and Marketing Strategy. It also provides students with the opportunity to specialise in a core contemporary aspect of the discipline: Consumer Behaviour.

Through these postgraduate studies you will understand marketing strategies and practices focusing on the consumer. Additionally you will link this understanding with new marketing opportunities and strategy options.

The MSc Marketing (Consumer Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are:

  • Digital Marketing
  • International Marketing

Not sure which pathway to choose? Apply for the one that you feel fits you better. You will be able to change the pathway within the first few weeks from your

Read more about this course


Entry Requirements

Although a good first or second class UK honours degree, or overseas equivalent, will usually be required, professional experience will be taken into account and applicants considered on their overall suitability for the programme. Evidence of entrepreneurial experience will be of particular value in our admissions decision.

Prior knowledge or experience of your chosen subject area is not required. We welcome applications from recent university graduates from a wide range of disciplines.


Course Content

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