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This course is designed to offer students who hold the CIM Level 7 Diploma in Marketing Communications the opportunity to upgrade their qualification to a Masters degree.

The core modules provide the necessary grounding in the marketing communications field. In addition to core marketing modules the course provides specialist modules in advertising, public relations and options in associated fields. In addition the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed. A variety of speakers from industry provide insight and evidence of current marketing communications practice.

Modules

Research methods (20 credits)
Integrated marketing communications (20 credits)
Dissertation

Plus one elective (from the following specialist 10 credit modules below)

Emerging issues in 21st century
PR
Digital and social media
Market driven marketing
International marketing
Social marketing strategy

Visit the Marketing Communications - Top Up to MSc page on the London South Bank University website for more details!

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