With communication technologies developing at an unprecedented rate, managing the interface between a business and its key stakeholders is an exciting and challenging role for marketers. This course provides a comprehensive study of core marketing principles with a particular focus on key communications issues to enable students to prepare for a career in marketing communications.
The course has been designed to develop cutting edge expertise in marketing communications. It is theoretically robust with an emphasis on applied critical thinking and analysis. We seek to maximise your opportunity to put marketing and marketing communications theory into practice through the use of live case studies, an on-line marketing simulation and by encouraging you to enter marketing competitions such as the annual Institute of Direct & Digital Marketing (IDM) competition. As such, the focus of this course is the development of applied marketing and marketing communications leaders of tomorrow.