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Marketing Communications - MSc


University of Birmingham Birmingham Business School

Full time September MSc 1 year full-time

About the course

Designed for graduates and practising managers already familiar with basic marketing concepts, our MSc builds on your existing skills to help you develop an advanced understanding of integrated marketing communications within a strategic marketing context and managerial framework.

Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies. 

You will develop your critical awareness of contemporary strategic marketing issues, have a clear understanding of the role of communications in marketing, and take a critical approach to planning, creating, managing and evaluating communications campaigns, incorporating both

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Entry Requirements

A good Honours degree (2:1 or higher) or postgraduate diploma from a UK university or equivalent. The degree must be in marketing, or a degree with at least two marketing modules. If not, at least two years full-time marketing work experience is required.

This course is also offered in a 24-month format. Applicants with a 2.2 bachelor’s honours degree or overseas equivalent may be eligible for the 24-month version of this course.


Course Content



Where is University of Birmingham


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