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Marketing (Communications) (MSc)


Course Description

Advertising and management skills are in high demand, with graduates working at all ends of the advertising spectrum from traditional print-based advertising to digital media. This course will offer you a combination of commercial, theoretical and creative units to provide ensure you have a significant advantage in this fast-paced and dynamic industry.

The programme will develop your creative thinking skills in helping to create and implement effective creative advertising solutions to complex advertising challenges.

You will be taught by industry professionals and highly experienced tutors, who are able to draw upon their substantial industry experience, bringing lectures to life and offering practical support on student projects.

This course is also approved and accredited by the Chartered Institute of Marketing and has been developed to meet the demand for skilled marketing communications professionals to work within the ever-changing marketing communications industry.

Special features

• This course is approved and professionally accredited by the Chartered Institute of Marketing (CIM).
• You will be taught in the internationally recognised, multi-award-winning Business School on All Saints Campus.
• The Business School enjoys established links with the Chartered Institute of Marketing and the Institute of Direct Marketing as well as the Chartered Institute of Public Relations. Our students can obtain student membership of these professional bodies.
• This programme has an advanced standing route for mature students who have relevant professional qualifications or who have previously studied for a postgraduate certificate or diploma. Through advanced standing we can give you academic credit for your current qualifications. Consequently you only need to study selected units and can achieve an MSc in a shorter time frame. The tuition fees for this route are also lower because you only pay for the units you need to take rather than having to study all the units for the MSc.

Throughout your studies there is strong provision for employability and gaining graduate employment through our Careers and Employability Hub and a range of additional activities that include:

Live business project

Many employers require graduates who possess a range of skills and knowledge, including experience in the workplace. Masters students of the Business School take a unit called Investigating Business Practice, where you will act as a marketing consultant for a real business. This will develop your project management, team working, client management and business consultancy skills.

In groups, you will be matched with a business organisation that is seeking solutions to an issue that is related to your subject area. You will be expected to meet with the client company, identify the key issues that the client is facing and be required to scope out their specific requirements and business needs, delegate roles and tasks within your team and then respond professionally to this brief, showcasing strategies and proposals that they can realistically implement into their business.

Behind-the-scenes business visits

As a Masters student of the Business School, you have the opportunity to participate in a number of free business visits that allow you to see behind the scenes of successful companies and learn about how these businesses are structured and operate. The business visit programme varies each year, find out more on the mmu.ac.uk/business-school website.

Professional development weeks

The Faculty of Business and Law hosts two Professional Development Weeks annually. Free and open to all students, this includes a festival of skills-development activities, practical support in developing your CV and employability skills, and the opportunity to network with actively recruiting graduate employers.

Consultancy dissertation

The dissertation unit is your chance to undertake a consultancy dissertation, which could be based on a current or potential employer and aligned to your career goals in a specific sector, organisation or industry. This would involve identifying and structuring an investigative managerial or business issue, producing a substantial written document of your conclusions and recommendations.

Expert guest lectures

A number of guest lectures take place each year with leading speakers from industry. The Business School shares extensive links with over 25 professional bodies including the Chartered Institute of Marketing and the Chartered Institute of Public Relations. We invite speakers from various industries onto campus as guest lecturers to share their knowledge with current Masters students.

Visit the Marketing (Communications) (MSc) page on the Manchester Metropolitan University website for more details!

Videos
(Student Profile)

Emma McGinley


“Manchester is one of my favourite cities; This course at this university is affiliated to the Chartered Institute of Marketing, which was a big benefit for me, giving me a masters and a professional qualification at the same time. I was 30 at the time of starting, and coming back into education was daunting, I think my age and my work experience helped me to relate topics to work situations. Being with students that are a range of ages was great, and we all worked well together in assessments throughout the course.
One of the best things about the course was the teaching staff. It was important to me that the staff had industry experience, not just teaching experience. Going to lectures or tutorials and seeing their passion was infectious. They drew on their own experience, and it made me excited about marketing.
Affiliation to the Chartered Institute of Marketing was important because being able to build relationships throughout my masters, and receive an additional qualification, was another string to my bow, and one I would not have had if I had chosen to study elsewhere. We were involved in a six-month project for a live client, where we were tasked to respond to a real brief. This included developing a marketing proposal and long-term action plan. Working in a team, we planned how we would attract new clients, and assessed the company’s core clients, which culminated in a portfolio of work and a 30-minute presentation to the client. A client from a previous presentation – MediaCom - stayed for our presentation and asked me if I would like to apply for a job. I said yes, and, after going through the recruitment process, I was successful. I have been working there as a Media Buyer ever since.
The course, the Business School and the city are amazing. The course changed my perceptions of certain areas of marketing and led to my career in media buying – something I would not have considered before studying for the masters. The money that’s been invested in the Business School is evident, and I received encouragement from all of the staff I met at the University. It’s a really open environment and people want to help you.
I love Manchester! It’s such a vibrant city and one of the best places to be a student in the world.”


Scholarships

Entry Requirements

Normally a good honours degree (minimum 2.2), or equivalent, in any subject. We will also consider your application if you have significant, relevant experience or degree-equivalent professional qualifications. International students please see View Website

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