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Course content

Accredited by the Chartered Institute of Marketing (CIM), this course will equip you for a career in the marketing arena in areas such as corporate marketing, advertising, public relations and market research.

This programme will familiarise you with the concepts and tools of marketing communication and its vital role in business enabling you to implement both the tactical and strategic decisions available to the marketing communications manager.

The core units provide the student with the necessary grounding in the marketing communications field. In addition to core marketing units the course provides specialist units in advertising, public relations and options in associated fields. In addition the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed.

Modules

Integrated marketing communications (20 credits)
Cross cultural buyer behaviour (20 credits)
Creative and media strategy (20 credits)
Emerging issues in marketing communications (10 credits)
International brand management (20 credits)
Research methods (20 credits)
Dissertation 20,000 words (60 credits)

Plus one elective unit (10 credits):

Public relations
International marketing
Social marketing strategy
Market driven marketing
Digital and social media

Graduate success

LSBU Marketing graduates are employed in a variety of organisations such as OgilvyOne Worldwide, eSearchVision, Osney Media.

Alumni connections

Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

• Direct engagement from employers who come in to interview and talk to students
• Job Shop and on-campus recruitment agencies to help your job search
• Mentoring and work shadowing schemes.

Visit the Marketing Communications - MSc page on the London South Bank University website for more details!

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