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Marketing (Communications) - MSc/PGDip/PGCert


Course Description

The MSc Marketing (Communications) is designed to ensure you will study the latest thinking and techniques within the discipline of marketing communications , as well as specialist areas, such as digital and social media. The course will equip you to be a well-rounded marketing professional, capable of working in a varity of sectors.

This course will develop your skills in marketing processes and procedures, including market research, market planning and strategy and marketing communications and brand portfolio building.

You will be taught by industry professionals and highly experienced tutors, who are able to draw upon their substantial industry experience, bringing lectures to life and offering practical support on student projects.

This course is also approved and accredited by the Chartered Institute of Marketing and has been developed to meet the demand for skilled marketing communications professionals to work within the ever-changing marketing communications industry.

The programme has excellent professional links nationally and internationally, with Manchester also being recognised as a world leader in digital marketing activity.

During your studies, you will have the opportunity to participate in:
-Industry visits to real companies
-Short term internships with local employers
-Live business projects for real clients
-A live consultancy project for your final dissertation

Open to graduates holding degrees in any subject, this course assumes no prior knowledge of marketing or business and is suitable for UK, EU and international students wishing to progress their academic knowledge of marketing communications. It is also suitable for those who do not have a degree but possess relevant experience.

Postgraduate internship programme

Employers look favourably on candidates who can demonstrate relevant and practical work experience. All Masters students at the Business School are encouraged to undertake an optional, short-term internship with a real business in order to develop relevant experience relating to their studies.

The Postgraduate Internship Programme is an optional unit which allows you to gain up to fourteen weeks of work experience in a business environment; putting your studies into practical application, at the same time as gaining practice credits, which are recorded on your degree qualification transcript.

A dedicated Placement and Project Coordinator will guide you through this process, by sourcing and advertising suitable roles throughout the year, offering 1-2-1 application advice, and supporting you to make speculative applications to source your own Internships.

Internships can be part-time or full-time but must fit around your scheduled classes.

About the Course

Our postgraduate programmes aim to combine academic knowledge from leading research in the area with the professional skills that employers are seeking.

The Faculty is home to the Centre for Business and Society, which brings together a number of synergistic research centres and knowledge clusters and our doctoral school of PhD researchers who work with teaching staff on the design of the programme. This includes the Creative Industries and Digital Economies Knowledge Clusters, which bring together the latest thinking and research in the creative and digital media industries.

Assessment details

Assessment in each unit takes the form of a combination of coursework and examinations. Coursework comprises both individual assignments and group and project work. Assessment is progressive and takes place at the end of each term.

Visit the Marketing (Communications) - MSc/PGDip/PGCert page on the Manchester Metropolitan University website for more details!

Videos
(Student Profile)

Emma McGinley


“Manchester is one of my favourite cities; This course at this university is affiliated to the Chartered Institute of Marketing, which was a big benefit for me, giving me a masters and a professional qualification at the same time. I was 30 at the time of starting, and coming back into education was daunting, I think my age and my work experience helped me to relate topics to work situations. Being with students that are a range of ages was great, and we all worked well together in assessments throughout the course.
One of the best things about the course was the teaching staff. It was important to me that the staff had industry experience, not just teaching experience. Going to lectures or tutorials and seeing their passion was infectious. They drew on their own experience, and it made me excited about marketing.
Affiliation to the Chartered Institute of Marketing was important because being able to build relationships throughout my masters, and receive an additional qualification, was another string to my bow, and one I would not have had if I had chosen to study elsewhere. We were involved in a six-month project for a live client, where we were tasked to respond to a real brief. This included developing a marketing proposal and long-term action plan. Working in a team, we planned how we would attract new clients, and assessed the company’s core clients, which culminated in a portfolio of work and a 30-minute presentation to the client. A client from a previous presentation – MediaCom - stayed for our presentation and asked me if I would like to apply for a job. I said yes, and, after going through the recruitment process, I was successful. I have been working there as a Media Buyer ever since.
The course, the Business School and the city are amazing. The course changed my perceptions of certain areas of marketing and led to my career in media buying – something I would not have considered before studying for the masters. The money that’s been invested in the Business School is evident, and I received encouragement from all of the staff I met at the University. It’s a really open environment and people want to help you.
I love Manchester! It’s such a vibrant city and one of the best places to be a student in the world.”


Scholarships

Entry Requirements

Normally a good UK honours degree (minimum 2:2), or international equivalent in any subject. We will also consider your application if you have significant, relevant experience or degree equivalent professional qualifications.

Last Updated

27 July 2017

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