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Marketing (CIM) - PGDip

Course Description

Achieve professional status as a Chartered Marketer with the industry-standard professional postgraduate qualification for marketers.

Improve your employment prospects and differentiate yourself from the competition.

Course Overview

The Chartered Institute of Marketing Postgraduate Diploma In Marketing is a challenging, high-level two stage marketing qualification that demonstrates specialist professional knowledge across many areas and is a route to Chartered Marketer status.

The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities.

Who is it for?
This qualification is aimed at marketers who have already gained a significant level of knowledge and/or experience of marketing. The focus is on the strategic aspects of marketing management and is ideal for Marketers working at a strategic level or aspiring to do so.

What will I learn?
-Make the transition into strategic marketing management
-Work more cross-functionally at a senior management level
-Make a significant contribution to the organisation's corporate and business strategy
-Contribute to board decisions
-Demonstrate a high level of leadership and influence

How will I study?
Teaching for each module consists of two 1½ day blocks, at around a one month interval, at the new Swansea Business School campus next to Swansea's main railway station. This is augmented by tutor and peer support and assessment preparation sessions via the University's virtual learning environment. This format has been adopted to suit busy professionals while offering high-quality intensive tuition and ongoing support in preparing for assessments.

Key Features

Candidates considering this course will be committed marketing practitioners looking to strengthen their strategic focus as well as to further their professional knowledge across many areas of marketing as well as their career within the strategic marketing management arena.

In addition the course will open up the opportunity to achieve Chartered Marketer status which will also help with achieving personal goals as well as career progression. For the assessment of Stage 2, candidates will be expected to undertake the design, implementation and evaluation of a strategic business project within their own organisation or business sector. This will therefore enable them to practically apply this project assessment to their working environment thus making it all the more relevant.


With the exception of Analysis and Decision, which is assessed by an examination, the other units are assessed by a written assignment.

Professional Accreditations

Full membership of CIM ie MCIM. MCIM Chartered Marketer.

Visit the Marketing (CIM) - PGDip page on the University of Wales, Trinity Saint David website for more details!

Student Profiles

Entry Requirements

Applicants should hold a CIM Professional Diploma in Marketing OR A business or marketing-related degree (or an equivalent qualification) AND A range of experience of Marketing that has provided you with an ability to evidence that you can meet the learning outcomes of the CIM Professional Diploma in Marketing if required to do so.

Last Updated

07 March 2017

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Recipient: University of Wales, Trinity Saint David

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