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Marketing (Branding and Communications) - MSc


Course Description

Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. If you want to kick-start a career in one of these exciting fields, this is the course for you.

Communications contribute to the competitive advantage of a business through differentiation and building brand value and equity. This degree will introduce you to the various tools businesses use - including advertising, promotion and PR to communicate with target markets.

The degree develops your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, as well as marketing communications planning and strategy.

You will critically analyse real world branding and develop a marketing communications strategy for a real client. This will provide you with the commercial marketing experience that employers are looking for.

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (Branding and Communications), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study six core modules including a masters transition module and a dissertation. You will also choose an option module to study. This will allow you to specialise in the areas of the course that interest you the most.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: Quantitative Methods
Marketing Research II: Qualitative Methods
Branding and Communications
Dissertation

One from:

International Marketing
Social Marketing
Behavioural Economics
Digital Marketing
New Product Development

For more information please see the website

https://www.brighton.ac.uk/courses/study/marketing-branding-and-communications-msc-pgcert-pgdip.aspx

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership:

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

• The Marketer – the members' magazine
• Studying Member e-news
• Learning Zone website – study resources
• Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Essentials (exempt)
• Marketing Information and Research (exempt)
• Assessing the Marketing Environment
• Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Planning Process (exempt)
• Delivering Customer Value through Marketing (exempt)
• Managing Marketing
• Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

• Marketing and Consumer Behaviour (exempt)
• Digital Marketing Essentials
• Digital Marketing Planning

Teaching excellence

Course tutors have worked in industry prior to joining and continue to consult for corporate firms, enabling them to feed the latest developments in the commercial world into the course. They are also active researchers and this knowledge and experience is used to help develop an advanced knowledge of the latest marketing theory.

Industry representatives advise on the content and development of the course and contribute to teaching as guest lecturers. These talks help bring classroom theory to life by sharing real-world case studies, results and pitfalls.

Students learn a range of transferable skills, such as research skills, presentation skills, working in groups and dealing with conflict. These skills are much sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing (Branding and Communications) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.
Previous graduates have started successful careers with the following companies:

• Product Manager for Astra Zeneca, Milan
• Brand manager for Campari, Switzerland
• Account Executive for Blaze Communications, UK
• Marketing Manager for Mitchells and Butlers, UK
• Marketing Manager for Cartier, Taiwan
• Brand Manager for L'Oreal, Greece

Links with industry:

"Our students engage with industry through work placements, projects and guest speakers. This close link with industry often provides our students with opportunities to get a job. This is what the business school is all about." - Aidan Berry, Director of Brighton Business School

Visit the Marketing (Branding and Communications) - MSc page on the University of Brighton website for more details!

Videos
(Student Profile)

Jenny Dykins

353.jpg “My experience of the Marketing course was an extremely positive one. Postgraduate courses in Brighton Business School are particularly popular amongst international students and this gave me the chance to interact, work with and become friends with people of different backgrounds who had different experiences of both the theory and practice of marketing.

I found the course was effective in introducing me to the discipline of marketing, enabling me to familiarise myself with the main theories and principles and to discover which areas I was most interested in to study in further depth.

The marketing tutors were a constant source of support to me over the duration of the course, always on hand to help solve any problems I had or to develop my ideas. They were also keen for students to give feedback on the running of the course and how future improvements could be made.

Since completing the course, I have found work as an Account Executive in a Marketing Communications Agency in London. The job involves working closely with clients helping them to communicate effectively, build their brands and increase sales through advertising, direct mail, e- marketing, graphic design, web design and marketing campaigns. Already I have been involved in working with some high profile clients and have found myself drawing on the knowledge that I gained from the course. The marketing, branding and communications module helped me to decide that this was the area of marketing that I wanted to work in.”

(Student Profile)

Jianbi Chen

“The international environment at the University of Brighton has enriched my appreciation for other cultures and allowed me to share the experiences of my fellow classmates. I value all of my experiences at the university, from my study in the UK to the dynamic classroom discussions and practical nature of the courses that are carefully designed to challenge you to apply what you have learnt. Living in Brighton is so amazing. Pubs, clubs, shopping, restaurants, cinemas, the marina, the pier and the beach in the summer. Everything is within walking distance. Brighton is so lively – it really is a 24/7 city!!”

(Student Profile)

Francisca Farache

“I really enjoyed the Masters Marketing course. I had a great time exchanging experiences with people from all over the world. The course covered different aspects of marketing and the lecturers were very helpful offering guidance throughout the course. The experience was so positive that I decided to continue my education and enrol for a PhD in Marketing.”

(Student Profile)

Markus Steinhauser

356.jpg “The course not only provided me with the skills to compete efficiently in today’s fast moving environment, but also gave me the chance to work and make friends with classmates from various cultural backgrounds. Compared to my first degree in International Business, where the foundations of a career in business were laid down by touching the surface of a wide variety of areas in business, the Marketing course really felt like 'deep sea diving' – challenging and questioning widely recognised, but dated concepts such as the 4P's, and shifting attention to present and future challenges to marketing in an interconnected world with increasingly demanding customers – a great but demanding experience."

(Student Profile)

Nandika Rolf

357.jpg I decided to study at the University of Brighton’s Business School as it offered the marketing masters in English over one year of full time study which is unlike any of the courses in Germany. Some of my favourite aspects of the course were the way in which it was structured over the year and the variety of lectures I attended. I think the course has helped me to further my career by teaching me about important marketing issues and it has a strong practical orientation.

I would definitely recommend the course to others as it really does prepare you for your future career and the intensive support that the university provided along with treating me an individual is something I haven’t experienced in other institutions.


Scholarships

Entry Requirements

Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us. If English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6.0 in the written test and a minimum of 5.5 in the other elements.

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