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Marketing and Strategy - MSc


Course Description

The Kingston Marketing and Strategy MSc, accredited by CIM, is based on our renowned academic expertise in marketing and shaped by the strong links we've forged with industry. It is designed with industry practitioner input and structured around practical experiences that show employers you can apply your knowledge of theory to their critical business issues. Graduates leave Kingston University's flagship postgraduate marketing degree ready to excel in their marketing careers.

Our lectures are designed with employability in mind; expert guest speakers from companies like Santander, Barclaycard, Avios and other blue-chip organisations come to Kingston to present the latest market knowledge.

Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

Assessment

Coursework.

CIM Accreditation

Kingston Business School has joined forces with Chartered Institute of Marketing (CIM) to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway.

CIM qualifications are highly sought after by employers and Graduate Gateway, alongside our Marketing and Strategy MSc, ensures we are equipping our students with the best opportunities for a successful marketing career.

Course structure

The Marketing and Strategy MSc comprises seven modules worth 180 credits. This is an indicative list of modules and is not intended as a definitive list.

Core modules
-Strategic Marketing Decisions
-Marketing Simulation
-Buyer Behaviour
-Integrated Marketing Communications
-Global Marketing Management
-Market Research and Data Analysis
-Research Proposal and Dissertation

Visit the Marketing and Strategy - MSc page on the Kingston University website for more details!



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(Student Profile)

Nora Beck

"What really appealed about the Kingston course was the large number of international students. The diversity in cultural, academic and professional backgrounds resulted in a melting pot of exciting and sometimes strange ideas and opinions, which was a motivational force as I progressed through the year. I met many inspirational and committed people at Kingston, many of whom I have since stayed close friends with.

"The course itself taught me how to put marketing into practice through a strong focus on research and real life case studies. I left with better confidence in my academic background and my ability to do a good job in a marketing environment."


Scholarships

Entry Requirements

A good bachelor's degree, or equivalent, in any discipline.

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