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Marketing (and Professional Practice) - MA


University of Sunderland Faculty of Business, Law and Tourism

Full time October MA 1 year full-time, 2 years full time (professional practice)

About the course

MA Marketing draws on the latest marketing research to provide you with a highly practical postgraduate degree. You'll study the latest thinking in strategic marketing management, and also have the option to study topics such as e-marketing, consumer research, social media, analytics and digital research. 

This degree is ideal for marketers who are ready to take the next step in their careers, or professionals in other fields who want to move into marketing.

Read more about this course

Entry Requirements

To apply for this course, you will need a 2:2 honours degree, or equivalent.


 Course Content


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Student Profile(s)

Megan Williams

A vibrant and upbeat feeling at the University attracted MA Marketing graduate Megan Williams to Sunderland. The University turned Megan’s academic knowledge into practice and prepared her for the world of work as she managed to secure her first Marketing and Events role for a local water company.

"I chose to study at the University due to being from the North East. The University had a friendly and family vibe and I felt like it was a home from home.

The Business School and Tourism department also had a great reputation for providing modules with relevant knowledge and practice for real-world work scenarios. This really appealed to me over several other universities.

The University also provided sufficient help in the offering of placements and postgraduate courses. I decided to remain at the University for my master’s degree due to the help and support from lecturers and staff (i.e. library) that were always willing to support your efforts.

The best aspects of the Marketing course include learning about branding, digital marketing, and consumer research – alongside important modules focusing on skills directly needed for the dissertation module.

I also had the opportunity of presenting at the Greggs Marketing Challenge – this really helped to give me presentation experience as I developed my confidence to perform in front of an audience, a panel of judges and receive and ask questions. All of this helped prepare me for my recent job interview too.

I would recommend the University of Sunderland due to the extensive range of courses and opportunities available. I have no regrets over my University decision and I can only thank the lecturers for their help and guidance which has helped me to gain my first professional job and a step on my career ladder! My advice would be to definitely apply to the University!"

Scholarships

We are offering 20% off (for Overseas students) OR a 20% bursary payment (for Home and EU students) of the full course fee for University of Sunderland alumni (graduates) who return to study with the University of Sunderland and enrol on a postgraduate Masters or Doctoral programme. Please note for doctoral students the discount is not applicable to additional fees (bench fees).

When applying for an MA, MSc, LLM, MBA, MPhil or PhD, Professional Doctorate, DBA, EdD the application form will ask you for your previous student number if known. Alternatively, applicants can produce evidence of their University of Sunderland graduate status at enrolment.

Value of Scholarship(s)

20% off the course fee

Eligibility

Alumni who enrol on a postgraduate Masters/Doctoral course; MA, MSc, LLM, MBA, MPhil and PhD or Professional Doctorate, DBA, EdD starting in July and September, October November 2018 and 2019 and Jan/Feb/May 2019 and 2020. PGCE students are not eligible for this Scheme.

The scheme is open to ALL Level 5 -8 graduates (Alumni) of the University of Sunderland, including students who studied at a Partner College (Bishop Auckland College, East Durham College, Gateshead College, Tyne Coast College-South Tyneside College site, Sunderland College & Tyne Coast College -Tyne Metropolitan College site)

Application Procedure

You don’t need to apply for this Scheme; if you are eligible then you will automatically receive it.

Further Information

https://www.sunderland.ac.uk/images/external-websites/www/help-and-advice/finance-and-scholarships/related-downloads/UoS-Alumni-Loyalty-Scheme-Guidance-Notes-2018-19--2019-20-v5.pdf

£1,000 tuition fee reduction for international postgraduate students.

Value of Scholarship(s)

£1,000 tuition fee reduction

Eligibility

All international students studying on-campus undergraduate and postgraduate courses.

Application Procedure

Contact: student.helpline@sunderland.ac.uk / 0191 515 3000

Further Information

https://www.sunderland.ac.uk/about/your-finances/scholarships-discounts-and-specialised-grants/automatically-awarded/

CARE EXPERIENCED STUDENTS

1. Care Leaver status - (on 1 September of your year of entry)
You must be aged under 25, a home student studying full time, undergraduate course or full-time taught Post Graduate programme and at least one of the following: spent 13 weeks or more in the Care of the Local Authority between your 14th and 16th birthday, were privately fostered until the age of 16, were 'looked after' until you were subject to a Special Guardianship Order.

2. You must be a (i) full-time undergraduate student or full-time postgraduate student on a taught programme.
You must be anyone who is aged 25 or over by 1 September 2019 and applying for, or currently studying, full-time at the University of Sunderland. You must be either studying for an undergraduate degree (includes Foundation degrees, Extended degree programmes and Top-Up degrees) which will start in 2019, applying for, or currently studying, a full-time University of Sunderland postgraduate degree.

ESTRANGED STUDENTS

1. Estranged students - (on 1 September on your year of entry)
Studying a full-time, undergraduate or taught postgraduate course, UK (Home) student, you are irreconcilably estranged from both parents/carers.

This means that either: You have had no contact at all with your parents/carers for at least 12 months and this is unlikely to change OR
You can demonstrate on other grounds that you are irreconcilably estranged from your parents (e.g. in exceptional circumstances, or assessed as independent by Student Finance England or by a local authority because you are estranged from both parents/carers).

2. You must be a full-time undergraduate or full-time postgraduate taught programme student.
You must be aged 25 or under by 1 September 2019. And either:
a) Applying for, or currently studying, a full-time University of Sunderland undergraduate degree (includes Foundation degrees, Extended degree programmes and Top-Up degrees) which will start in 2019.
b)Applying for, or currently studying, a full-time University of Sunderland postgraduate degree.

*You must be a 'Home' student
If you are classed as an ‘EU’ or ‘International’ student, you are not eligible for this scholarship.

*If you are applying for or studying one of the following courses then you are not eligible for this scholarship:
• Continuous Professional Development (CPD) course.
• English for Academic Purposes (EAP) language course.
• PHD students

Value of Scholarship(s)

£2,000 cash scholarship for each year of study (including placement year) for care experienced or family estranged students.

Eligibility

For full-time home undergraduate and postgraduate students under the age of 25 on 1 September 2019 for care experienced or family estranged students.

Application Procedure

If you indicate that you are a Care Leaver on your UCAS application form you will automatically be sent a letter and an application form, once you have an unconditional offer with us. This is usually at the end of August. Alternatively, if you inform us that you are an Estranged Student via online enrolment you will also automatically be sent a letter and an application form.

For students who apply directly/via clearing, if they inform us during online enrolment that they are care experienced or estranged we will send them an email outlining how to apply.

We will request confirmation from local authorities or Student Finance England of your eligibility for this Scholarship. If you choose not to disclose your care experienced or estranged status at enrolment stage you can inform the Access to Higher Education team directly by emailing care.contact@sunderland.ac.uk.

You may apply for this Scholarship at any point throughout your course; however, payments will not be backdated for previous years’ study. If you are eligible for the We Care Scholarship you may also qualify for an additional support package.

Further Information

https://www.sunderland.ac.uk/about/your-finances/scholarships-discounts-and-specialised-grants/apply-for/

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