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Marketing & Consumer Studies - MSc

Course content

Our MSc in Marketing and Consumer Studies is for people who want to gain expertise in an area that has been, and always will be, critical to achieving success in any market - understanding consumers. We are leaders in developing students with theory based advanced research skills to move into academia or the business world.

Students can complete their degree within two years. In the first year, students complete their coursework in small, intimate classes that allow for collaboration with faculty and fellow peers. Following their coursework, students are given guidance from an advisory committee to complete their research and develop a strong thesis by conducting original research.

Where are our MSc Graduates?
Graduates have an impressive track record of advancing their studies at top-tiered PhD programs in management. Graduates also pursue professional careers in areas such as:
- Marketing Research
- Brand Management
- Marketing Management
- Advertising and Communication
- New Product/Service Design
- Quality Management and Control
- Applied Economics and Macro Marketing

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Recipient: University of Guelph

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