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    Business School Logo
  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    September

  • Course Duration

    1 year full-time

  • Course Type

    MSc

  • Course Fees

    Tuition fees vary between degree programmes. Find the specific fees for your chosen programme on our website.

  • Last Updated

    25 October 2018

Course content

Programme description

This course provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.

Students will consider the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.

This practical application of quantitative marketing, taught alongside the theoretical underpinnings of marketing aptly prepares students for careers as market analysts, business

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