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  Marketing and Brand Management MSc


University of Stirling    Business, Management and Law

Full time & Part time September PGCert, PGDip, MSc 12 months full-time, 24 months part-time Award winner
Business & Management (5)

FindAMasters summary

Are you passionate about marketing and brand management? The Marketing and Brand Management MSc programme at the University of Stirling is designed to equip you with the skills and knowledge needed to excel in this dynamic field. Accredited by the Chartered Institute of Marketing, this course offers a comprehensive understanding of sustainable marketing, strategic brand management, and digital marketing. With a focus on practical applications, you'll have the opportunity to collaborate with various organizations and gain real-world experience. No business background is required, making it accessible to all. Join us and prepare for a successful career in brand protection, with excellent job prospects in various industries.

About the course

With the rise of new communication channels, predominantly online, and the ability of consumers to impact on brand reputation, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brand.

The MSc Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived, and to gain the CIM Professional Diploma you'll only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

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Entry Requirements

A minimum of a second class honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. No background in business is required but you will need to have a strong interest in marketing and brand management to get the most from the course.




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