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Marketing & Brand Management (MSc)

Kingston University Faculty of Business and Social Sciences

Full time September MSc 1-2 years full time

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Business & Management Communication & Media Studies Business Management Studies London United Kingdom On Campus
Faculty of Business and Social Sciences Logo

About the course

Our Marketing and Brand Management MSc, accredited by CIM, takes a unique focus on branding from a business perspective. Created to fill a skills gap in the graduate jobs market and designed with input from leading branding practitioners. Graduates from this course understand the real business value of brands and have the crucial practical skills needed to develop and manage them professionally.

  • Unique brand insight: on this course you will critique the design of global brands and learn how to get the best results from your creative agencies. You will develop a solid knowledge of marketing management, so you can oversee a brand in all channels. You will take the opportunity to apply branding theory to case studies and in a live business context.
  • Career-ready: the work you complete during

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Entry Requirements

A good bachelor's degree, or equivalent, in any discipline.

Fees

Please see the university website for further information on fees for this course.

Course Content

Course Content Entry Requirements Fees Where will I study? Videos Student Profiles

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Where will I study?

University Logo logo for A vibrant, modern and supportive University with 118 years teaching excellence

Kingston University

A vibrant, modern and supportive University based across four campuses, Kingston offers a wide range of postgraduate taught and research degrees. We offer people from all backgrounds and countries (140 at the last count) the opportunity to make a difference – not only to their own lives, but also to the world around them.

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Where is Kingston University

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Student Profile(s)

Ben Thornley

With a degree in Psychology, it seemed to me that in order to become a serious prospect for today's employers I'd need a postgraduate qualification, and it needed to be in one of the business world's most important areas of expertise. This course provided me with the opportunity to gain such a qualification. With its unique mix of academic and real life experience, the course furnishes its students with vital knowledge and skills to begin careers in marketing.

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