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  Marketing & Brand Management (MSc)


Kingston University    Faculty of Business and Social Sciences

Full time September, January MSc 1 year full time, 2 years full time including professional placement 31 January 2025
Business & Management (5) Communication & Media Studies (7)

FindAMasters summary

Embark on a transformative journey with the Marketing & Brand Management (MSc) programme at Kingston University. This dynamic course equips you with the expertise to excel in marketing, specifically in brand management and marketing. Gain a profound understanding of the business significance of brands and master the art of professional brand development and management across various channels. Through engaging workshops, industry collaborations, and networking opportunities, you will hone your skills for a successful career in the marketing realm. The programme's unique focus on critiquing global brands and collaborating with industry experts sets it apart. Notably, Kingston Business School's AACSB accreditation and strong industry partnerships ensure a top-notch learning experience. With a 2:2 or above honours degree in a relevant field, or equivalent experience, you can unlock a world of opportunities in roles like marketing manager, brand marketing executive, or digital media buyer. Join us at Kingston University and unleash your potential in the dynamic world of marketing and brand management.

About the course

This course can lead to a broad range of careers in marketing, particularly within brand management or brand marketing. It offers an understanding of the business value of brands and the skills to develop and manage them professionally.

You will develop a solid knowledge of brand management and be able to oversee a brand across all channels. There are opportunities to apply branding theory to case studies and in a live business context. Through integrated tasks and workshops, industry links and networking opportunities, there is a focus on career and employability.

Read more about this course

Entry Requirements

A 2:2 or above honours degree or equivalent in a relevant discipline.

Candidates with non-standard qualifications but with relevant experience are welcome to apply.




 Course Content

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Where is Kingston University

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Scholarships

Through the generous support of Kingston alumni to the Annual Fund, we offer approximately 20 postgraduate scholarships to UK students (classified as 'home' students for fees purposes) each year for courses starting in September. The aim is to encourage academic excellence and allow talented graduates to continue to higher levels of learning and research.

The scholarship offers a £3,000 (full time) or £1,500 (part time) reduction in fees for taught masters courses in the:

- Kingston School of Art
- Faculty of Business and Social Sciences
- Faculty of Science, Engineering and Computing

Value of Scholarship(s)

£3,000* (full time) or £1,500* (part time)

Eligibility

To be considered, you must:
- have already received an offer of a place to study at Kingston on an eligible course
- be classed as 'home' for fees purposes
- have a first-class honours in a previous degree with additional evidence of academic excellence

Please see: https://www.kingston.ac.uk/postgraduate/fees-and-funding/funding-your-course/scholarships/inspire-the-future-scholarship/ for further information.

Application Procedure

Please visit: https://www.kingston.ac.uk/postgraduate/fees-and-funding/funding-your-course/scholarships/inspire-the-future-scholarship/


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