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Full time September MSc 1 Year

About the course

We are top 5 in the UK for Marketing (Complete University Guide, 2023).

With our marketing analytics MSc you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. You’ll use a multi-channel approach to analyse and interpret data.

If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this MSc in marketing analytics is the course for you. We incorporate new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the UK, topics include social media data analysis and text mining.

MSc Marketing Analytics is aimed at those who have:

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Entry Requirements

You'll need a 2:1 degree.

We're looking for students who have a marketing degree but you can also apply if you studied a degree with quantitative training, such as:

computer sciences

 Course Content

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Where will I study?

Where is University of Southampton



We offer various scholarship and funding opportunities. Please visit our fees and funding page for more information.

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