Marketing Analytics MSc

University of Southampton Faculty of Social Sciences

Full time September MSc 1 Year

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Business & Management Communication & Media Studies Business Communication & Media Studies Southampton United Kingdom On Campus

About the course

We are top 5 in the UK for Marketing (Complete University Guide, 2023).

With our marketing analytics MSc you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. You’ll use a multi-channel approach to analyse and interpret data.

If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this MSc in marketing analytics is the course for you. We incorporate new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the UK, topics include social media data analysis and text mining.

MSc Marketing Analytics is aimed at those who have:

Entry Requirements

You'll need a 2:1 degree.

We're looking for students who have a marketing degree but you can also apply if you studied a degree with quantitative training, such as:

economics
engineering
statistics
management
computer sciences

Fees

Please see the university website for further information on fees for this course.

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Open days

University of Southampton Master’s Study Week

27 February 2023

Where will I study?

University of Southampton

Join us in changing the way that the world and society works. Invest in a postgraduate qualification at the University of Southampton and benefit from a global top 100 university (QS World University Rankings 2020), and founder member of the prestigious Russell Group of research-intensive universities.