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Full time September MSc 1 year full time

About the course

MSc Marketing Analytics is a unique course that will prepare you for a career in a growing sector.

Bringing together Southampton Business School’s world-leading expertise in digital marketing and data analytics, MSc Marketing Analytics covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions.

You’ll also learn about cutting-edge areas that only a small number of UK analytics programmes offer, such as text mining and use of data from social networks. Another distinctive feature of the marketing analytics course is the opportunity to learn R and SAS software – both of which are invaluable for a career in analytics.

About the course

While masters degrees in business analytics have become relatively

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Entry Requirements

2:1 classification UK bachelors degree or equivalent

Find out about equivalent entry requirements and qualifications for your country: View Website

Acceptable subjects: Prefer a marketing degree or work experience in marketing or analytics OR a degree with some quantitative elements eg economics, engineering, statistics, information systems, management sciences, pure science, computer science etc.

Required module areas: Business, Management, or Marketing

Excluded subjects: English translation, Art/Performing Art, Vocational Studies

Work experience in a related field can compensate for degree subject/grade.


Course Content



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