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About the course
We are top 5 in the UK for Marketing (Complete University Guide, 2023).
With our marketing analytics MSc you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. You’ll use a multi-channel approach to analyse and interpret data.
If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this MSc in marketing analytics is the course for you. We incorporate new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the UK, topics include social media data analysis and text mining.
MSc Marketing Analytics is aimed at those who have:
Entry Requirements
You'll need a 2:1 degree.
We're looking for students who have a marketing degree but you can also apply if you studied a degree with quantitative training, such as:
economics
engineering
statistics
management
computer sciences
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We offer various scholarship and funding opportunities. Please visit our fees and funding page for more information.