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  Marketing Analytics MSc

University of Southampton    Faculty of Social Sciences

Full time September MSc 1 Year
Business & Management (5) Communication & Media Studies (7)

FindAMasters summary

Are you curious about how data drives marketing decisions? Our Marketing Analytics MSc is the perfect course for you. Ranked in the top 5 in the UK, we offer industry-specific skills to make strategic marketing decisions using data and evidence. Delve into multi-channel analysis and interpretation, exploring topics like social media data analysis and text mining. With a 2:1 degree in marketing or a quantitative field, such as economics or computer sciences, you can specialize in analytics. Benefit from our collaboration with industry experts and gain hands-on experience with industry-standard software. Prepare for exciting roles like marketing analyst, data scientist, and more.

About the course

Dive into a top-tier Marketing programme at Southampton, ranked Top 5 in the UK by the Complete University Guide 2023. We were also the first university in the UK to offer a master’s in marketing analytics.

Our industry collaborations shape the curriculum, ensuring you're equipped with best-practice techniques and contemporary research insights. Gain knowledge from experts at the forefront of digital marketing and data analytics. Discover unique modules like text mining and social media data analysis, placing you ahead in the analytics field.

Master valuable tools such as R and SAS software. By graduation, you could even earn your certification as a SAS Base Programmer.

Embark on successful paths like our alumni, now at global giants like BMW and Starbucks.

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Entry Requirements

You'll need a 2:1 degree.

We're looking for students who have a marketing degree but you can also apply if you studied a degree with quantitative training, such as:

computer sciences

View Website for details.

 Course Content

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Where will I study?

Where is University of Southampton



We offer various scholarship and funding opportunities. Please visit our fees and funding page for more information.

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