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MSc Marketing Analytics offers a unique opportunity to gain specialist marketing data analysis skills that are highly sought after by employers.

Introducing your degree

MSc Marketing Analytics is a unique course, bringing together Southampton Business School’s world leading expertise in digital marketing and data analytics.

This masters degree covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions, preparing you for a successful career in this fast-growing sector.

Students on this masters degree also have a rare opportunity to learn SAS and R software and many graduates are ready to take the SAS exams to become a certified SAS Base Programmer. Former graduates have gone on to work for companies such as BMW and Starbucks.


Core/Compulsory modules include: Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy.

Optional modules include: Consultancy Skills; Project Management; Luxury Marketing; Digital Marketing; Strategic Brand Management; Internet Intermediaries and Data Protection Law; Software for Data Analysis and Modelling; Forecasting; Revenue Management

Career Opportunities

There is growing demand for big data analysts who can provide specialist support for marketing decision-makers.

You’ll be prepared for roles such as marketing analyst, market research analyst, digital insight analyst, decision support consultant, data scientist, data analyst, data specialist, customer relationship management (CRM) analyst and credit risk analyst.

Former graduates have gone onto work for BMW in China, Starbucks in Taiwan and Yoyo Wallet, a mobile payment system company based in London.

Visit the Marketing Analytics - MSc page on the University of Southampton website for more details!





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