This course is part of a suite of management courses which offer a wide and flexible range of options and is designed for students either continuing their management and business-related knowledge or, particularly, students from other non-business academic disciplines. As such, it’s an excellent opportunity for students, from a variety of backgrounds, to acquire awareness and insights into professional management principles and practice.
We will help equip you with the necessary knowledge of key management areas such as marketing, finance, people management and strategy which are covered on all routes. In addition you can choose to keep your Master’s award quite broad or tailor your Master’s award to a specific marketing specialism through the modules on this route:
Strategic Brand Management
Social Media Marketing
Further specialisation and an opportunity to pursue an area of business management that interests you or which you are passionate about comes in your choice of project. You have a choice of two routes: Research Route or the Consultancy Route (subject to tutor approval).