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  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    October

  • Course Duration

    12 months full-time

  • Course Type

    MSc

  • Course Fees

    £11,000 per year (UK/EU), £17,500 per year (Overseas)

  • Last Updated

    25 October 2016

Course content

This practically-focused MSc programme is ideal if you’re keen to use your strong quantitative skills in a role involving detailed analysis of marketing data. Such roles include market analysts, business consultants and business analysts, database managers, marketing researchers, credit risk modellers and related occupations. Our strong connections to industry and government ensure that what you learn on this MSc has a highly practical focus.

With expertise both in the theoretical aspects of the subject and their use in practice, you will be taught by world-class academics and will learn the latest methods in areas such as forecasting, data mining, marketing analytics and marketing research methods.

Modules
• Applying Statistical Models in Business
• Data Mining for Marketing, Sales and Finance
• E-Marketing
• Forecasting
• Introduction to Management Science and Marketing Analytics
• Marketing Analytics and Modelling
• Marketing Research Methods
• Problem Solving Skills for Consultants
• Spreadsheet Modelling

Visit the Management Science and Marketing Analytics page on the Lancaster University website for more details!

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