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Management Science and Marketing Analytics

Course Description

This practically-focused MSc programme is ideal if you’re keen to use your strong quantitative skills in a role involving detailed analysis of marketing data. Such roles include market analysts, business consultants and business analysts, database managers, marketing researchers, credit risk modellers and related occupations. Our strong connections to industry and government ensure that what you learn on this MSc has a highly practical focus.

With expertise both in the theoretical aspects of the subject and their use in practice, you will be taught by world-class academics and will learn the latest methods in areas such as forecasting, data mining, marketing analytics and marketing research methods.

• Applying Statistical Models in Business
• Data Mining for Marketing, Sales and Finance
• E-Marketing
• Forecasting
• Introduction to Management Science and Marketing Analytics
• Marketing Analytics and Modelling
• Marketing Research Methods
• Problem Solving Skills for Consultants
• Spreadsheet Modelling

Visit the Management Science and Marketing Analytics page on the Lancaster University website for more details!

(Student Profile)

Lalisa Trakulpatomtiti

2640.jpg There were two main reasons why I decided to take the MSc Management Science and Marketing Analytics at LUMS. Firstly, I was interested in analytics, especially in the marketing field. I felt the course structure matched my expectations, with it focusing mainly on several analytic techniques for marketing. That was different from other universities whose courses were about general business analytics.

The second reason was Lancaster’s reputation. LUMS is a top management school in the UK and is also recognised by many famous companies worldwide, making me satisfied as to the University’s standard.

I enjoyed every module that I studied, and thought they were all very useful to me. I also liked the teaching methods. Most of the modules focused more on workshops than lectures; this was good as it allowed students to practise on business cases which helped to understand the lessons better.

My dissertation was based on a client project, where I worked with one of the top research agencies in the UK. Whilst there I helped analyse consumer behaviour data for their clients. This was a great opportunity to apply everything I had learnt to real business problems. It also helped me improve my consultancy skills – managing project timelines, co-operating with several people and solving unexpected problems. I found everything I gained from this client project absolutely vital to my future career.

My year at Lancaster was a valuable experience. I enjoyed exchanging ideas with my classmates and appreciated all the support from staff and lecturers. I believe that everything I have gained from this course will help me in the future.
I love the fact that Lancaster is an international community, and I had lots of fun with my international friends. I also found the atmosphere at Lancaster good for studying, being peaceful but not boring because of the array of activities available on campus. I loved every day of my life at Lancaster.

Now I work as an Analyst at Symphony EYC Thailand. My role is halfway between analyst and consultant; I analyse my clients’ data to help them gain insights and to make recommendations on my findings. The skills and knowledge I have gained during my time at Lancaster has directly helped me obtain this role.

(Student Profile)

Yang Ge

2641.jpg I chose to study at LUMS due to its great reputation and good environment on campus. A nice quiet city for my studies.

The lecturers at Lancaster on the MSc Management Science and Marketing Analytics were all very friendly. They taught me how to think and gave me vital knowledge which has been very useful during my current work, especially the data mining, marketing analytics, spreadsheet modelling and SAS programming.

I impressed my manager with what we did at university, and realised I have developed a lot by coming to Lancaster for one year. The coursework was organised well, with deadlines always being evenly spread, unlike what my peers at other universities experienced. I found the dissertation also amazing – it helped me find a job in London and gave me a great start in my career.

Whilst I was at LUMS, I was part of the Marketing Society, and attended a lot of careers events. But the most exciting part in my Lancaster life was founding my own bakery. The students union has a group of organised people who help young entrepreneurs, and I managed to achieve what I was dreaming to do, and it became a real highlight on my CV.
The LUMS Careers Team also prepared me for mock interviews and assessment centres which I found very helpful. The free CV checking was also very useful.

During the summer, I worked at Barclaycard and was able to get very good feedback from the company. I was luckily enough to secure a job with them after graduating.

Being at Lancaster was a very focused period of my life – it was devoted purely to studying and developing myself. Everyone should have such an opportunity to try and achieve what they have always wanted.

I am now working at Barclaycard in London as a strategic analyst. The knowledge I learned at Lancaster helped me get the job and got me started quickly. I am certain that people who study hard at Lancaster can all attain the jobs they want.

(Student Profile)

Fabio Dias

2642.jpg After four years of working in the Marketing Analytics division of a major Brazilian bank, I wanted to learn the theory behind the practice. I also thought that being involved in full-time academic activities would facilitate transferring this knowledge to other industries.

The programme content of the MSc Management Science and Marketing Analytics at Lancaster University offered this structured quantitative knowledge that I was looking for. Additionally, the department’s reputation in soft Operational Research skills, which are tremendously useful for project management, made it the perfect choice for me.

Achieving a great Masters degree greatly depends on the assistance of lecturers and collaboration with classmates. The campus infrastructure with its approximately 12,000 students and easy access to the city made it easy to work and spend quality time with classmates and staff who soon became good friends.

The strong practical approach of the course that connects the theory to real business practice was a very positive surprise. All this learning is then put into practice on a three-month company project, for which I was based in Switzerland, working for AXA Winterthur. The high level of people supporting me in the company and in the University, led to very successful results for this challenging project. Deep insight was gained as the project identified some of the main factors driving customer churn in insurance policy contracts, which was precisely in line with my strong interest in the customer analytics field.

Studying at Lancaster University Management School provided far more benefits than I had expected. The Masters study abroad programme allowed me to extend my degree to cover the Chinese business perspective as I spent an extra term on the IMBA at National Chengchi University, College of Commerce, in Taipei.

The quality of the partner university and its competence in the field made extending my study period very worthwhile. During those four months, I also had the chance to cover new content in class while living the rich Asian culture and lifestyle. Looking back, it is hard to believe everything that was achieved during those 15 months. The study programme not only helped my studies on campus, but also allowed me to take this knowledge into industry and extend it internationally to places beyond my previous perspectives.

This fits perfectly with the requirements for professionals in the current fast-paced global economy we live in, making me very grateful that I chose Lancaster University to carry out my further studies.


Programme Scholarships - No. of awards TBC

We know that undertaking Masters study can be a significant financial commitment and we therefore provide significant scholarship funding for applicants who have been offered a place on the programme and who meet our scholarship criteria. These generous scholarships are provided for self-funded and part-funded applicants. The scholarship amounts vary and can in exceptional cases be up to the full amount.

Value of Scholarship(s)



Academic Excellence Scholarships
These scholarships are available on a competitive basis to applicants with an outstanding academic profile - for example, an undergraduate degree equivalent to a UK first-class honours degree.UK/European Scholarships
Generous scholarships are available on a competitive basis to applicants with a strong academic and/or personal profile who are nationals of the UK or EU countries.International Scholarships
These scholarships are available on a competitive basis to applicants with a strong academic and/or personal profile who are nationals of non-EU countries.

Application Procedure

You will automatically be considered for these scholarships when we review your application and while funds are available. Because we allocate scholarships on a rolling basis, it's wise to make your application for the programme as early in the year as you can.
There is no need to complete any additional paperwork. However, you may be invited to participate in a short telephone interview as part of the selection process or asked to supply further supporting information. If we shortlist you for a scholarship, we will let you know what we need from you and the process involved.

Further Information



Alumni Loyalty Scholarship - No. of awards TBC

The Alumni Scholarship scheme is available to all Lancaster University graduates who meet our eligibility criteria. We offer a reduction in tuition fees to all taught Masters programmes for eligible applicants, determined by the level of undergraduate award achieved. The value of the scholarship is:
20% fee reduction for 1st Class Hons degree holders
10% fee reduction for 2:1 Hons degree holders

Value of Scholarship(s)

Up to 20% fee reduction


To be eligible for the Alumni Loyalty Scholarship you must either:Hold an undergraduate degree from Lancaster University (achieved at any time) or
Have graduated from one of our partner institutions (LU Ghana; Sunway University Malaysia; or Goenka Institution India) or
Have studied at Lancaster University via our Study Abroad programme

Application Procedure

The Scholarship is open to all Lancaster Alumni, regardless of nationality or year of graduation. You do not need to apply for this scholarship; you will qualify automatically if you meet the eligibility criteria and the programme entry requirements

Further Information


Entry Requirements

A degree in any discipline that includes some Mathematics and/or Statistics, including, for example, Science, Engineering, Business Studies, Economics and Computer Science.

Course Fees

£11,000 per year (UK/EU), £17,500 per year (Overseas)

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