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Course content

This MSc will equip you with the fundamental knowledge and skills required for managing innovative product and brand or policy development, service delivery, or integration of emerging technologies in fast-paced industries- http://www.gold.ac.uk/pg/msc-management-innovation/

The management of innovation is the critical element ensuring successful new products and services are encouraged, survive, and flourish.

Every successful company from technologists like Google, Apple, and Spotify to think tanks and agencies like Ogilvy, Unruly Media or Mindshare, media like Monocle, BBC, and Wall Street Journal, and even movements like Bitcoin and Occupy understand the need for innovation and creativity.

Another common characteristic of these organisations is that senior executives or leaders from all of them have shared and discussed innovation challenges and opportunities with students on this programme. And recent speakers in our Innovation Case Studies series have included fashion designer Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.

Goldsmiths graduates have recently captured Academy Awards, Baftas, and Golden Globes (Steve McQueen, 12 Years a Slave), the Mercury Prize (James Blake) and the Turner Prize (Laure Prouvost). We have a long history of demonstrating innovation and our students have the unique opportunity of developing interdisiciplinary practical and theoretical management capabilities in this bustling creative and entrepreneurial environment.

Contact the department

If you have specific questions about the degree, contact Chris Brauer.

Modules & Structure

You'll learn core leadership skills, and how to apply them to manage the near continuous need for innovations and changes in organisational products, structures, strategies, and processes. You can choose to study the latest techniques and strategies for consumer behaviour and marketing or seek to develop a fully formed business model for entreprenurial ventures.

The programme mixes theory and practice and allows you to obtain a professional qualification in project management and development, which will enhance your employment prospects.

The Institute of Management Studies (IMS) at Goldsmiths benefits from excellent links with industry. Graduates of this programme will be capable of leadership and adaptive management styles, and will be able to direct and manage innovation in a variety of organisations.

Innovation Case Studies 15 credits
Project Management 30 credits
Organisational Behaviour 15 credits
Digital Research Methods 15 credits

In addition to these modules, you'll also study:

Research Project (60 credits):
You'll undertake an independent piece of research or a large-scale multimedia website and/or mobile application addressing a specific innovation gap or entrepreneurial opportunity related to digital entrepreneurship. The research dissertation should be no longer than 10,000 words. If you choose to develop a multimedia application you must provide an accompanying 3,000 word critical analysis essay reflecting on the production process. You'll be allocated to an appropriate supervisor.

Option modules (45 credits):
Students on the MSc Management of Innovation programme can choose 45 credits of options. This offers opportunities for students to focus on specific aspects of management and innovation that fit with individual student interests from developing innovative ventures to product development and progressive and contemporary forms of managing and motivating human capital.

-Consumer Behaviour (15 credits) – The psychology of decision making, the rational and irrational human, heuristics, priming, and information processing. This module introduces pricing strategies, individual differences in consumers, and legal issues in analytics and analysis of consumer behaviours. This module helps you understand individual consumers and target markets for the development of innovative products and services.

-Entrepreneurial Modeling (30 credits) – This module aims to nurture the skills and attitudes of students to allow them to become innovators and to provide models of entrepreneurial/business support relevant and useful for creative entrepreneurs. The module has evolved from NESTA’s Creative Pioneer Programme and will use the Modelling Techniques that were designed and have evolved from industry best practices that provide approaches to commercialising creativity. It will look at the range of business models that exist and review how best to build a financially sustainable organisation. Students produce a full and robust business plan for a new venture.

-Leadership & Talent Management (15 credits) – You learn about methods for assessing and nurturing leadership potential and talent along with approaches to enhancing and motivating leaders. The module uses case materials and practical examples introducing the importance of theory and research-based practice in these fields.

-Psychology of Marketing and Advertising (15 credits) – Students learn the traditional form of marketing: targeting, differentiation, loyalty, and buying behaviour and contrast this with emerging market views on physical and mental availability. The module explores the present and future of marketing strategies building on understandings of consumer behaviours and behavioural economics. The roles of communication strategies and cognitive psychology are taught in relation to advertising effectiveness and channel strategies.

-Research Design and Applied Statistics (15 credits) – Students learn to critically evaluate effective research design and analysis of data in work environments. The module aims to equip you with the skills to collect, code, analyse and interpret data; to understand how to design quantitative studies to ethically test hypotheses; to use analysis software; and to present data appropriately in text, tables and figures.

-Training and Development (15 credits) – Performance appraisal; training needs analysis; training design and delivery; employee development (eg. appraisal, 360-degree feedback, development centres); leadership; practical and strategic issues.

-Workplace Coaching and Counselling (15 credits) – Introduction to key concepts in coaching and counselling, theoretical approaches to coaching and counselling, counselling for stress management, counselling for careers, career development and management, workplace coaching, and professional issues in coaching.

Please note as an enrolled postgraduate student it is often possible to take additional modules from other departments at Goldsmiths, however these audited modules are not for credit towards your MSc.


The programme will help you develop strong project management, problem-solving, decision-making and critical evaluation skills. You'll develop an understanding of theories of leadership, and the characteristics of the organisational and social structures within which leaders and talented individuals work. You'll learn about project management and how it can be applied to a range of project environments. You'll also learn about innovation approaches and challenges, and how to translate conceptual and theoretical implications of innovation to practical applications.


Graduates of the programme will be capable of managing projects full of change, transformation, and innovation in any size of organisation – from start-ups to non-profits and Fortune 500 companies. Senior level industry guest speakers and analysts feature on several of the modules on the programme.


Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

Visit the Management of Innovation (MSc) page on the Goldsmiths, University of London website for more details!






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