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  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date


  • Course Duration

    12 months full-time;

  • Course Type


  • Course Fees

    Please go to the website for [[Fees and Funding]] website,

  • Last Updated

    09 March 2018

Course content

This Masters will provide you with an understanding of the contemporary issues impacting on the tourism industry, and will explore the cultural, environmental and sustainability dimensions of rural and urban tourism. By the end, you will have the managerial and service-related knowledge and understanding to participate in and develop internationally attractive tourism offerings. This degree is offered as a partnership between the Adam Smith Business School and School of Interdisciplinary Studies, drawing on the University’s research strengths in management and tourism. You will spend your time at both the Gilmorehill and Dumfries campuses.

Why this programme

  • Tourism is increasingly impacting upon the sustainability of the regions, cultures and attractions of interest. This programme will enable you to better understand how to protect and exploit fragile socio-economic resources; how we identify international best practice and learn from it, and how to shape new sustainable futures.
  • You will address a key issue facing communities, industry and government, and learn how best to develop tourism potential without endangering the surrounding infrastructure and environment.
  • The programme seeks to develop your theoretical knowledge of models and concepts within service management and sustainable tourism, including skills applicable to real world scenarios.
  • Through industry engagement, you will be able to embed learning and development within the dynamic context of tourism related research, practice and policymaking.
  • The programme will introduce you to a range of theories, concepts and methodological approaches across disciplines.
  • Through a critical and reflective approach, you will be able to identify potential opportunities in tourism and manage operations to provide sustainable futures.
  • There will be opportunities to visit various organisations in the tourism and heritage industry such as Annandale Distillery, Big Burns Supper, Ewart Library and The Hunterian.

Programme structure

You will take eight core courses and one optional course, followed by a piece of independent work, either in the form of a dissertation or a project. Your learning experience will be enhanced through a variety of extra-curricular activities, including seminar programmes, study visits and project orientated internships.

In semester one you will study at the Adam Smith Business School in Glasgow, where our Gilmorehill campus is also home to The Hunterian. Semester two will be spent at the School of Interdisciplinary Studies in Dumfries, home to tourism and sustainability at the University and set in a culturally rich region. The summer months can be spent either in Glasgow or Dumfries, depending on your dissertation/project topic.

Core courses

  • Business finance
  • Contemporary issues in human resource management
  • Events management
  • Managing creativity and innovation
  • Managing strategic change
  • Operations management
  • Service delivery risk and resilience
  • Tourism sustainability and climate change.

Optional courses may include

  • Environmental ethics and behavioral change
  • Environmental politics and society
  • Sustainable heritage management
  • Tourism marketing.

Career prospects

By the end of the programme, you will have developed the necessary graduate attributes to become a tourism professional capable of dealing with the challenges posed by environmental, societal and economic change, and to compete in a competitive international job market. Potential career pathways may include specialist managerial roles within the leisure and tourism industry, heritage and cultural industry, as well as generalist managerial roles with industry, commerce and both the public and private sector. Enterprising graduates may go on to develop business opportunities within the tourism, heritage and cultural industries, either individually or in partnership. We have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects.

Visit the Management & Sustainable Tourism MSc page on the University of Glasgow website for more details!





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