The Master’s in Management and Marketing is a taught, one-year, full-time programme. The course is divided into three 15 week semesters. In the first two semesters, contact time averages about 15 hours a week for the first ten to twelve weeks, leaving the last three to five weeks for examinations. The third semester is given over to the Managerial Reports Module, which involves 12 hours of workshops and then ongoing contact time with your tutor as you prepare a substantial piece of work (up to 14,000 words) on a real-world business and management topic.
Teaching in the Aberystwyth Business School is underpinned by research. Our academic staff publish their work in leading academic journals and regularly act as consultants to a range of organizations. We have significant strengths in areas such as entrepreneurship, human resource management, international business and operations and supply chain management. In the most recent Research Excellence Framework (2014) assessment the university was placed in the top 50 institutions for research power and intensity. It submitted 77% of eligible staff and 95% of the university's research was of an internationally recognised standard.
The Management Strand
This degree will suit you, whether you are intending to be a manager in Marketing, or a general manager or entrepreneur who understands Marketing. So, especially in the first Semester, the Management strand of the Master's degree in Management and Marketing covers the fundamental aspects of Management: managing people (Human Resource Management); managing money (Accounting for Managers); managing business information (Management Information Systems) and so on. Whatever the subject of your first degree, the Aberystwyth Masters in Management and Marketing will give you an essential grounding in the knowledge base and skill set which today’s managers require.
The Marketing Strand
In a global, multi-media marketplace, modern managers and entrepreneurs require a more sophisticated understanding of Marketing than ever before. Decisions about strategy and financial planning in business are crucially dependent on market conditions and opportunities, locally, nationally and internationally. Focusing on Marketing, in the second Semester, this Master's degree in Management and Marketing will equip you, as a manager, with the key skills you need to commission or carry out national and international Market Research, to analyse its results, to understand Consumer Behaviour, and to formulate, execute and monitor a Marketing Strategy for your business which uses the most effective media for the best consumer targets.
This degree will suit you:
- Whatever was the discipline of your first degree - Whether you have graduated recently or are some way into your business career; - If you want to enhance your qualifications and keep your skills and strategies up to date; - If you are, or intend to be, a Manager in a Marketing context; - If you are, or intend to be, a general business Manager with a sophisticated knowledge of Marketing.
Application and Integration (Management and Marketing) Business Economics Financial Analysis and Decision Making Implementation Delivery and Development Marketing and Strategy for Managers Marketing for Managers People and Organisations
Approximately 15 hours a week in the first two semesters. During semester three you will arrange your level of contact time with your assigned supervisor.
The taught part of the course (Part 1) is delivered and assessed through lectures, student seminars, practical exercises, case studies, course work and formal examinations. The subsequent successful submission of your research dissertation (Part 2) leads to the award of an MSc.
Every aspect of the Aberystwyth Master’s programme is designed to enhance your employability: indeed, successful completion of the Master’s in Management and Marketing is in itself certain to do so; but we set more store by the hugely enhanced knowledge, abilities and skills with which you will graduate. We believe that prospective employers take a similar view. We offer a career-development programme for professional managers, aimed at widening your knowledge, skills, experience and understanding of management and business practices. Our aspiration is to make you a better leader, a better manager and a better communicator.
In addition to those who are recent graduates, many of our students have come to what they feel are significant turning points in their careers. By completing the Aberystwyth Master’s in Management and Marketing, you will have broadened your horizons, gaining knowledge, skills and business contacts which will enable you to consider further career moves and new opportunities in the medium and longer term. It is quite possible that your career will take an unexpected, more fulfilling or more lucrative direction because of what you learn in Aberystwyth - not just about Management and Marketing, but about yourself, your competencies and your confidence.