This is a new course and is subject to academic approval. The course may be subject to change and confirmed details of the content of the course will be published in our online prospectus from June 2016, subject to the course having been approved for delivery.
Cultivate your managerial skills in a hands-on marketing context. Your course modules will provide vital insights into the function of management, strategic and international marketing - particularly the role of social media - and the benefits of understanding consumer behaviour in small and medium-sized enterprises and blue-chip organisations. You could work on a live consultancy project, which will expose you to potential employers and industry contacts, or you could choose to specialise in a particular area of management or marketing when researching and writing your dissertation.
You will be guided and supported throughout your course by our expert academics, who will give you the knowledge, skills and confidence to make an immediate impact on your chosen career. You will have access to our bespoke Professional Suite, which replicates a realistic working environment, and you will nurture your analytical and communication skills working on live briefs so you can excel in your degree and realise your potential.
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.
Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.
You will have the expertise and marketing knowledgerequired to work at a managerial level in any size of organisation. You couldrun your own business, manage a marketing team for a blue-chip organisation orwork as a freelance management consultant.
- Marketing manager - Management consultant - Business development manager - Project manager
Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.
Supported by our expert teaching staff, you will be able to tailor your course to suit your professional ambitions.
You will build your experience and meet potential employers while working on live projects in our purpose-built Professional Suite. You could also expand your networks and refine your expertise working on a major consultancy project for an international organisation.
Our University's Marketing Society brings like-minded students together in an informal atmosphere for lectures, trips and discussions that can further inspire and inform your learning.
Indicative Core Modules
Corporate Strategy Develop a strategic organisational perspective as well as a basis for progression and application of strategic level skills, competencies, and decision-making capability.
Project Management You will learn to apply and use project management tools and techniques, including relevant software, and will develop transferable employability project skills. Students will learn to deliver projects on time, on budget and to the right standard.
Entrepreneurship This module explores a range of entrepreneurship theories and practices and involves an in-depth critical examination of business start-ups, the experiences of entrepreneurs and key aspects of small business management.
Dissertation You will carry out an in-depth research project in a subject area that is appropriate to the course and of particular interest to you.
Consultancy Project As an alternative to your dissertation, you could be selected to apply your learning to a real organisational issue of strategic level across any relevant business and management disciplines.
Indicative Option Modules
Strategic Brand Management This module will facilitate your appreciation and understanding of the role branding and brand management in today's dynamic and highly competitive marketing environment.
Strategic Marketing Gain an appreciation of the key strategic tools, including brand and online strategies, used by managers to assess their company's market and achieve a competitive advantage.
Contemporary Marketing Harness traditional and digital marketing concepts and gain the contemporary marketing skills required of professionals in today's competitive digital world. This module takes an integrated approach to identifying a range of challenges, opportunities and approaches to problem solving.
- The Rose Bowl Our Rose Bowl has impressive teaching spaces, auditoriums and conference facilities. It is the perfect place to start building your networks, putting you at the centre of a dynamic business community.
- Library Our Library is open 24/7, every day of the year. However you like to work, we have got you covered with group and silent study areas, extensive e-learning resources and PC suites.
- Social learning spaces Our social learning spaces are ideal for discussing ideas with your fellow students and inspiring your group project work.
- Lecture Theatres Our impressive lecture theatres are modern and well-equipped, with breakout rooms and free Wi-Fi.