Competition in the age of globalisation sets new, higher challenges for marketing, which can only be met with a systematic approach based on a comprehensive and strategically conceived analysis. The Management & Marketing programme takes on these changing market conditions. The program's content and method seeks to provide students with a thorough understanding of consumers in both society and business. Students learn to optimize advertising and communication through careful research. We bring together a network of different academic disciplines that share an orientation towards practical applications. In additionh, we also develop real-life business lessons in conjunction with various internship partners.
Qualified Bachelor’s degree (or equivalent), comprising a study period of at least 3 years and/or an amount of at least 180 credit points; Bachelor’s GPA of at least 2.5 in the German system (above average degree); The relevant subject-related knowledge for our Master’s programmes must be proved by a sufficient amount of credit points in an identical or related academic subject of your Bachelor’s study programme (find details on our website at View Website); good knowledge of English; sufficient knowledge of German
Recipient: Leuphana Universität Lüneburg
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