Please note due to great demand for our programmes early applications are assessed when received and dealt with promptly. Therefore it is advisable to make early applications for an early response.
The programme provides the opportunity for graduates in Engineering, Science, IT, Humanities, Law and other non-business disciplines to experience an accelerated business studies programme over two Semesters of part-time studies leading to a Post Graduate Diploma in Management and Marketing. You will be challenged by a full and rigorous business curriculum and by a peer group of like-minded professionals seeking to develop their business credentials. There will be a pathway to Masters level study for students achieving honours level performance.
Course Content This programme is delivered over one year. Two semesters are delivered in the academic year and is followed by a largely self-directed learning focus on the Management Project element. The underlying philosophy is to provide a diverse and challenging range of learning experiences in which students explore an appropriate body of knowledge drawing on their working experience.
The programme is divided into two broad areas – core business/management elements and marketing theory and practice. The modules in Semester One include Marketing Fundamentals, Contemporary Management, Introduction to Finance and Essentials of Economics. In Semester Two the programme covers Strategic Marketing Management, Consumer Behaviour, Doing Business Globally and Integrated Marketing Communications. In conjunction with these modules a series of seminars are held throughout the academic year.