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MA Strategic Marketing Communications (Dual Award)

Course Description

This one-year MA Strategic Marketing Communications programme (Dual Award) is designed to provide graduates and professionally qualified managers with an understanding of key aspects of marketing communications and give them the necessary skills to research, assess and evaluate aspects of the communications mix thereby enabling them to develop coherent and integrated communications strategies.

While studying this programme, students will be undertaking a dual award at both the University of Greenwich in London and FBS in Poitiers, giving them an opportunity to strengthen their intercultural competence, take advantages of both institutes’ extensive business, social and professional networks, and enhance their employability with work placement.

On completion of the requirements for both institutions students will be awarded two degrees: MA Strategic Marketing Communications from University of Greenwich and MA International Marketing Communications from France Business School in Poitier. All study is in English. The first term is based in London, the second term is in Poitiers and the third term will usually be UK based.

Erasmus Grant funding is available for scholarship schemes on this programme, for a limited number of students. Further details will be provided upon successful receipt of unconditional or conditional offer on the programme.

The aims of this programme are:
• To foster a creative yet systematic approach to problem solving in the area of Strategic Marketing Communications via both academic and practical activities in UK and France
• To develop, improve and extend analytical, conceptual, research and consultancy skills in strategic marketing via industrial links in UK and France
• To provide students with a set of tools and a range of skills to become more effective communicators, negotiators and coaches via both national and international work placement programme.

Visit the website http://www2.gre.ac.uk/study/courses/pg/mark/stratmdual

What you'll study

Full time
- Year 1:
Students are required to study the following compulsory courses.
• Placement (EU) (30 credits)
• Dissertation/Research Project (EU) (30 credits)
• Business Strategy Simulation (FBS) (6 credits)
• The Future of Marketing and Agencies (FBS) (6 credits)
• Negotiation in Marketing and Communications (FBS) (6 credits)
• International Brand Management (FBS) (12 credits)
• Measuring Advertising Effectiveness (FBS) (6 credits)
• New Media Marketing (FBS) (6 credits)
• Communications and Social Media Metrics (FBS) (6 credits)
• Developing Advertising and Promotional Strategies (30 credits)
• Inside the Customer's Mind (EU) (15 credits)
• Public Relations/Sponsorship (FBS) (6 credits)
• Foundations of Scholarship (EU)
• Research Methods (EU) (15 credits)
• Communications and Employability Skills (FBS) (6 credits)

Public Relations and Marketing

These programmes are ideal for marketing professionals looking to develop a greater understanding of the field they are in. The aim is to advance an individual's marketing skill and understanding to meet the competitive challenges of the marketplace.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:
- Postgraduate finance pages (http://www.gre.ac.uk/finance/pg)
- International students' finance pages (http://www.gre.ac.uk/finance/international)

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0008/645380/Strategic-Marketing-Communications-MA-P10205.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

Visit the MA Strategic Marketing Communications (Dual Award) page on the University of Greenwich website for more details!

(Student Profile)

Nita Nair

“The lecturers bring with them a world of information from the outside world; they’ve got good links with industries outside so we get real time information, which we can use to develop our thoughts.

I would recommend this MA programme on the basis that it’s affordable, you get a good British experience at the university as it’s a very multinational classroom. You also get a bit of experience from the whole world being at this university, so I definitely recommend it.”

(Student Profile)

Obianuju Dieke

"The School has very nice buildings, the staff are friendly and helpful, the courses are well equipped, and lectures very intensive and relevant. I developed quite a lot of skills during the course. It was quite demanding academically, full of team activities, and helped me in developing certain rare skills."


Fast Forward Master's Scholarships - 20+ Awards

Our Fast Forward Master's Scholarship will provide £5000 support which can be taken either as a discount from the normal fee or a cash bursary.Up to 80 scholarships will be available across the university.Criteria and who can apply?- Final year University of Greenwich home undergraduates (subject to a simple financial means threshold details below) who are predicted to achieve a First or Upper Second class degree. Offers for the Scholarship scheme will be made conditional upon achievement of that degree outcome.- Available for part time programmes. Part time fees will be split across the first two years of study.- Students will need to have a declared household income of £40,000 or less, and will be asked to demonstrate this by providing certain information as requested by the university.- Students funded by Student Finance England (SFE) will need to ensure that SFE have "consent to share" their household income assessment with the university.- Students who receive funding from Student Finance Services European Team, Student Finance Wales, Student Finance Northern Ireland or the Student Awards Agency for Scotland will be asked to by the University to provide documents from their funding provider to verify their household income.- Fees will be subject to a 5% prompt payment discount if paid in full by the end of September 2016. Other fee waivers (for example the Alumni and First Class Honours waivers) will not be payable in addition to Fast Forward Master's Scholarships.

Value of Scholarship(s)



Final year University of Greenwich home undergraduates (subject to a simple financial means threshold details below) who are predicted to achieve a First or Upper Second class degree. Offers for the Scholarship scheme will be made conditional upon achievement of that degree outcome.

Application Procedure

Before applying for this scheme you must first make an application for an eligible University of Greenwich Master's programme.Applications for Fast Forward Master's Scholarships will be addressed to check whether:- They meet the eligibility tests as summarised above and as set out more fully in the self-check eligibility test (see below)- They are predicted to achieve a First or Upper Second class degree.Those applications which pass this assessment will result in scholarship offers, on a first come/ first serve basis. These offers will be conditional on the achievement of a first or upper second class degree.

Further Information


Entry Requirements

A good quality relevant undergraduate degree from a recognised university or higher education institute. PLUS Students who were educated in a language other than English should normally demonstrate an IELTS score of 6.5 (with a minimum of 5.5 in each skill) or equivalent in a secure English language test. Alternatively, students with an overall IELTS of 5 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.

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Recipient: University of Greenwich

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