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Course Content

Course content

Perfect if you want to be recognised as a marketing professional that has the ability to create high level strategies while managing creative and systematic global marketing plans.

This Master’s programme has the added value of the Chartered Institute of Marketing (CIM) accreditation. Combining the kudos of this leading professional body for marketers with our academic rigour gives you a postgraduate qualification with exceptional value in the marketing industry.

If you have a Masters level award you can progress to a senior marketing role in a variety of industries around the world. The specialist skills you will hold are highly valued by private and public sector organisations.

CIM Affiliate Membership included:

Whilst you are actively studying with us, we will cover the cost of your studying membership with the CIM. This gives you access to a range of great resources – find out more here.

Modules

Marketing Communications
Driving Innovation -CIM
Mastering Metrics - CIM
International Marketing
Strategic Marketing - CIM
Research Methods
Dissertation

What having the Chartered Institute of Marketing (CIM) accreditation means

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on graduation, you will be able to add even more value to your Masters qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Visit the MA Strategic Marketing (CIM) page on the Arden University website for more details!

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