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MA Strategic Communication

Course Description

Postgraduate study for the Part-time MA Strategic Communication at Lancashire Business School will suit people who want to develop their career in strategic communication, corporate communication, public relations or internal communication.

Communicate strategically

Effective and efficient communication is a core requirement for the success of organisations in all sectors and in all nations. However, it continues to be a challenging goal for many organisations. The MA Strategic Communication responds to the growing world-wide demand for independent thinking communication strategists with the knowledge and skills to enable organisations to communicate effectively in dynamic, diverse environments. It is for people who appreciate that communication practice needs to evolve away from a media savvy tactical focus on press, publicity and information provision to a business savvy strategic focus on relationship management and organisational positioning. Graduates will be able to help organisations manage their stakeholder relationships through innovative strategic communication.

Develop professionally

This course is designed for graduates who aim to start, or develop, a career in strategic communication, internal communication, public relations, or corporate communication management. This course will not only add value to your CV but will also benefit your future employers. Participants have become communication professionals in private enterprise, government, or not-for-profit organisations. They join in-house communication teams and communication consultancies.

Stretch intellectually

This course is for people who want to develop their capacity to think strategically and are ready for a new and personally stretching intellectual challenge. Subjects studied include principles of strategic communication and the impact of technology on communication. You will study rhetoric as the art of speech, and theories and concepts relating to internal communication. The course covers aspects of the management of strategic communication and research methods.

The MA Strategic Communication course team is based in the Division of Applied Communication. The team members are keen, enthusiastic about their subjects and committed to engaging students in the study of communication concepts and theory. The team value the maxim that 'there's nothing as practical as a good theory' and are committed to enable you to develop insight into how theory can be applied to improve communication practice. Our team has international experience in communication practice and an active research culture. They contribute to books, journals and conferences on a range of communication topics.

Visit the MA Strategic Communication page on the University of Central Lancashire website for more details!

Entry Requirements

A good honours degree (equivalent to a British 2:1 or above), or an equivalent professional qualification. Applicants with extensive suitable experience may be considered. - A strong interest in the challenges of strategic communication as evident in a statement of about 500-words which describes the following: the reasons you want to join the programme, and what you hope to gain from the experience. Two references that confirm your capacity to successfully engage in postgraduate study. Some candidates may be invited for interviews.Minimum English language requirement.

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Recipient: University of Central Lancashire

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