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  • Study Type

    Full time & Part time available

  • Subject Areas

    Communication & Media Studies

  • Start Date

    September

  • Course Duration

    1 year full-time. 2 years part-time.

  • Course Type

    MA

  • Course Fees

    For information on up-to-date course fees please visit the website website

  • Last Updated

    10 January 2019

Course content

The Course

The MA Public Relations programme is designed to explore the role of PR counsel in commercial and not-for-profit organisations. There is an emphasis on theory and the ability to critically assess contemporary issues in communications.

This programme recognises the rapid changes taking place in the communications environment, and provides you with the opportunity to develop the skills to work across multimedia and digital platforms. Teaching takes an international focus, in recognition that many corporate bodies and PR agencies operate within a global remit.

You will have the chance to research and critique developments in PR practice with a focus on an ethical approach to storytelling in the post-Leveson era. You have the opportunity to develop the strategic management skills required to be a flexible, reflective public relations practitioner.

There is the opportunity to join our student-run PR company, Cygnet PR.

How You Study

A wide range of approaches to teaching and learning are used that reflect the ever-changing nature of the subject of public relations, spanning a diversity of genres, media and audiences. PR modules aim to employ flexible and varied means of teaching, learning and assessment tailored to the Masters experience and grounded in collaborative research engaged learning. Students have the opportunity to learn to work as individuals and in groups, to produce solo and group presentations, reports, essays, projects, literature reviews and a dissertation.

As well as the traditional skills of research, essay writing, speaking and debating, you have the chance to develop a range of writing and production skills associated with work in the discipline that spans the profit and not for profit sectors, in-house and agency with the aim of providing a foundation for confident and independent counsel as well as participation within a corporate team.

Contact and Independent Study

Weekly contact hours on this programme may vary depending on the individual module options chosen and the stage of study.

Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend two - three hours in independent study.

The composition and delivery for the course breaks down differently for each module and may include lectures, seminars, workshops, independent study, practicals, work placements, research and one-to-one learning.

Modules

For information on specific modules please visit the website https://www.lincoln.ac.uk/home/course/PBRPBRMA/

How You Are Assessed

The Public Relations programme will use a full range of assessment and feedback tools.

This may include:

  • Written exam
  • Written assignment, including essays
  • Report
  • Dissertation
  • Portfolio
  • Project output (other than dissertation)
  • Oral assessment and presentation
  • Practical skills assessment
  • Set exercises

Visit the MA Public Relations page on the University of Lincoln website for more details!

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