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  • Study Type

    Full time available

  • Subject Areas

    Business & Management


  • Start Date


  • Course Duration

    12 months

  • Course Type


  • Course Fees

    Home/EU: £8,500. International: £17,920. Home/EU alumni receive a £1,000 discount.

Course content


The first MA in the world to apply psychology in fashion will help students gain a deeper understanding of a particular aspect of human behaviour in a fashion context using qualitative approaches (focus groups, interviews or case studies).


The MA Psychology for Fashion Professionals is situated in the Graduate School and has been developed to address the need of the fashion industry for psychologically literate graduates who possess relevant skills in research, analysis, information synthesis, communication, IT and data handling, who can solve problems and work effectively in teams or independently. This Masters programme is the first MA in the world to apply the scientific study of psychology to fashion.

The MA Psychology for Fashion Professionals emphasises qualitative methods and analysis that lead to deep, rich data and interpretation. In addition, to complement the units studied on the MA, students are encouraged to attend the MSc units Personality and Individual Differences and Quantitative Research Methods and Data Analysis, but are not assessed on these.

The MA Psychology for Fashion Professionals is designed to appeal to applicants from a broad range of backgrounds including psychology and other sciences, business, humanities and fashion.

By applying the scientific study of human behaviour in the context of fashion, students on the MA Psychology for Fashion Professionals develop the ability to identify current issues in the broad context of fashion that are worthy of investigation, conduct rigorous studies to address these issues, and analyse and interpret resultant findings using qualitative methodologies.

The aims of the course are to apply psychological science in the context of fashion to make a positive difference through increasing knowledge, improving performance and enhancing well-being. Therefore, graduates from this course will be able to investigate, analyse and interpret human behaviour focusing on small samples and case studies in a broad range of fashion contexts. The focus on the course will be on enabling students to develop strong research skills to enhance employability in many different roles within the fashion industries and beyond.


September - February

Research Methods in Psychology (20 credits)
Cognition and Creativity (20 credits)
Design Matters (20 credits)

February - June

Qualitative Research Methods and Data Analysis (20 credits)
Collaborative Unit: Psychology (20 credits)
Social Cognition and Lifespan Development (20 credits)


Masters Project: Psychology (60 credits)

Visit the MA Psychology for Fashion Professionals page on the University of the Arts London website for more details!




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Recipient: University of the Arts London

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