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We combine theory with live projects to give you a real taste of what it takes to succeed in music management. The course brings together experts from our music department and management school, and from the creative and cultural industries.

Course description

  • Study in a city with an active and extensive music scene
  • Combine theory with live projects that give you a real taste of what it takes to succeed in Music Management
  • Work with organisations like Sheffield City Hall, Music in the Round and Showroom Cinema
  • Directed by record label founder Neil McSweeney
  • Supported by Management School staff, including experts in creative and cultural industries marketing

Prepare to be one of the next generation Music Industry leaders with this prestigious, personalisable degree. Taught across the Department of Music and the Management School, our programme allows you to specialise in your areas of interest while gaining wider insight into the principles and strategies of management across the creative industries. Suitable for those looking to launch a management career in the music industry and for music creators wishing to enhance their prospects of success.

You can choose modules in management practices (finance, marketing, entrepreneurship) and specialise in several areas of arts management (festival management, music branding, audience development, arts funding) giving you the chance to develop an independent programme tailored to your needs ensuring your final dissertation project can be used to take you to the next level.

Practical work is embedded in our programme and we have close working relationships with a range of arts organisations including Music in the Round, Tramlines Festival and many others in a city with a thriving music and cultural scene. A range of exceptional facilities and opportunities will support your learning, including rehearsal, performance and practice spaces. The University of Sheffield Concerts Series provides opportunities to get actively involved as an intern or volunteer in staging events, and we support a local and international placement scheme.

As the music industry rapidly changes, private and public sector organisations are looking for graduates who can bring a high degree of flexibility and critical insight. The University of Sheffield's Music Management MA provides you with the essential knowledge, skills and experience needed to be a future leader in this environment.

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Students will take the following modules (90 credits total)

Strategic planning for music business clients is practice based as students learn the skills necessary to work in the real world of music management. Students will research an issue faced by a professional music client, drawing conclusions from their research and providing recommendations on how to move forward.

Principles of Music Management consists of weekly lectures and seminars, each of which is devoted to exploring key principles underpinning successful music management practice. Thus for example seminars will focus upon audience research and engagement, communication principles for music management and identifying and utilising digital tools and platforms.

The dissertation provides the final element in the MA in Music Management. It comprises a dissertation of c.15,000 words requiring original investigation and research by the student on a topic within the area of music management approved by the unit tutor. Learning is supported by on-going individual tutorials.

In addition, students will take either

Appreciating research is important for a variety of reasons (not only the MA dissertation); in particular, evaluating research reports and papers written by others, commissioning research to help inform management decisions, and planning and undertaking one’s own research. Important aspects of this are understanding how knowledge is produced, the assumptions underpinning the research process, and its limitations. Research design is often based on competing assumptions about the nature of knowledge, and will therefore be conducted with varying methods and degrees of technical expertise. An understanding of the process of knowledge production will enable students to critically evaluate research results – whether other people’s or their own – and to plan a realistic research project for their dissertation.


Research Techniques provides a general introduction to research methods in music, with particular reference to : (1) bibliographical methods, library resources, on-line and hard-copy abstracts and indices; (2) manuscript sources, discographies, specialist sound/music libraries and other resources; (3) developing a research area; exploring references, following leads and evaluating sources; (4) music processing; (5) presentation skills; (6) current methods in survey/questionnaire/interview techniques; (7) careers skills; (8) professional development; (9) giving and receiving feedback; (10) reflective skills.

In addition, students will take 30 credits from

In addition, students will take 30 credits from


Seminars and individual tutorials. Projects may see students undertaking consultancy and promotions work with national partners.


 Assessment takes a variety of forms such as reports and essays.

How to Apply:

You can apply for postgraduate study using our Postgraduate Online Application Form. It is a quick and easy process.

Visit the MA Music Management page on the University of Sheffield website for more details!




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Recipient: University of Sheffield

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