MA Fashion Art Direction will provide the opportunity for practice-based postgraduate study in the creation of innovative visual communication and imagery for fashion end use. Outcomes could be related to print and pattern design, promotion, marketing, branding, visual merchandising, art direction, illustration, publishing or pursuing further postgraduate study.
You will be encouraged to engage with contemporary fashion audiences through the creation of work that explores original approaches to product, concept and/or communication. Your work should demonstrate a keen sense of contextual awareness, knowing where the work fits in the world and how the world might affect it. The programme will emphasise the importance of being digitally articulate and you will be able to combine this with traditional media and design processes should you choose to. Collaborative, interdisciplinary approaches will be encouraged, as will engagement with the creative industries beyond the School of Art.
The MA Design: Fashion Art Direction is made up of four units totalling 180 credits.
The programme is designed to help you acclimatise to the challenges of MA level research and practice, enabling you to identify and describe a clear direction for your postgraduate design study.
You will be encouraged to develop design propositions that encompass key design issues and have complexity and ambition, taking full consideration of the relative contextual drivers.
You will also be encouraged and supported to extend your experience in the professional sphere either through a practical project, research context, exchange, work experience, or other negotiated professional set of interactions with an external partner, groups of students and creative industry.
Towards the end of the programme you will undertake a major project to consolidate your past research and practice into fully realised collections, pieces, proposals, business plans, or exhibitions – whatever means is appropriate to the work. You will also have developed a strategy for the continuation of your practice located and contextualised to the profession or discipline.
If you choose to progress to MFA Design: Fashion Art Direction award you will study a further two units of 60 credits each.
This route is focused on the continuation of your practice aligned to the research and selection of appropriate public or professional venues and platforms to disseminate a significant body of work. You will be required to produce work for a public audience in the most relevant and appropriate form along with any implicit publicity and dissemination material.
Based in an interdisciplinary studio environment, which encourages collaboration with external industry partners and facilitates links with graphics, textiles for fashion and knitwear and their associated making and digital facilities.
Optional element provides focus for incorporating media practices, digital design and production.
You will also benefit from the extensive industry links and networks associated with the well-established undergraduate fashion programme.
You will normally have an undergraduate honours degree or a degree-equivalent postgraduate diploma or a professional qualification. Alternatively, you may be admitted if you can demonstrate appropriate knowledge and skills at honours degree standard. In addition you also need to submit a Digital Portfolio.
Recipient: Manchester Metropolitan University
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