Central graduates have become successful producers, among them Sir Cameron Mackintosh, a name synonymous with Britain’s global pre-eminence in musical theatre, and David Jubb, whose pioneering work at Battersea Arts Centre characterises the vibrancy and originality of London’s contemporary Fringe, or ‘off West End’ scene. The entrepreneurially skilled and culturally literate producer works in dialogue with artists to create performances and festivals, run venues and companies, manage projects, raise funds and investment and negotiate commissions. These skills are in ever increasing demand in a competitive production environment.
Students will undertake masterclasses in producing with key industry leaders and innovators and take an active role in the organisation of real world events, productions and projects, underpinned by a solid critical understanding of the cultural industries and creative producing, relevant theory and current research in the performance field. While learning, students will also gain a career head start by building a vital network of industry and peer contacts.
Students on the MA and the MFA engage with the same core subject matter. In the first year of the MFA, students will join MA colleagues for most of the year, undertaking professional creative producing projects in areas such as:
> festival curation and organisation > publicity, fundraising and the use of social media > conference and celebratory event management > theatre production and tour management > producing community performance > audience development.
This is through formats used in the relevant industries and in academia, e.g. individual and group pitches to industry panels, business plans, online presentations, conference presentations, productions, case studies, reflective essays, reports, reviews and written submissions, and a personal portfolio or dissertation.