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MA Media and Public Relations

Course Description

The programme will introduce students to the study of PR as an academic discipline, approaching PR from a range of critical and theoretical perspectives. It will allow students to explore the principles and forms of public relations practice within the context of rapidly changing media environments. It will examine classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness as well as their wider social impacts. The course also places public relations within a wider strategic communications management context and examines how commercial organisations and NGOs campaigning for social change use PR techniques to advance their objectives and how crisis communication tools are applied to address challenges in organisational environments.

Visit the MA Media and Public Relations page on the University of Leicester website for more details!

Entry Requirements

At least a good second-class honours degree in a relevant discipline from an institution recognised by the University.

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