The MA Marketing is designed for those who wish to follow a career in marketing and also require an appreciation of the wider business context.
Teaching is through lectures, tutorials and computer laboratory classes where use is made of standard educational software and data sources. Modules are assessed by examinations and coursework (including essays, practical projects, marketing plans, reports and presentations).
Typical career destinations include account managers, brand managers, product managers, marketing managers, also posts in general management requiring a specialism in marketing.
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Recipient: Keele University
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