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Course content

The MA in Marketing and PR offers you the opportunity to gain both the essential knowledge of marketing and PR theory and practice and its application in a real world context. The course focuses on skills required to take on a specialist role in marketing and/or PR in a variety of organisations. Specifically the MA programme aims to enable you to develop your capability to build successful marketing and PR careers in a rapidly changing business environment and develop your ability to integrate marketing and PR knowledge and practice in different contexts to improve your own marketing and PR practice. It also develops your understanding of different domains of knowledge from a range of perspectives in the study and practice of marketing and PR in both domestic and international contexts. The course will provide you with an in-depth and intellectually challenging study of marketing and PR at a postgraduate level, whilst encouraging independent judgement.

Visit the MA Marketing and Public Relations page on the University of Central Lancashire website for more details!

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