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Full time & Part time See Course MA 1 year full-time or 2 years part-time Award winner
Business & Management (5)

FindAMasters summary

Unleash your potential with the MA in Luxury Brand Management at Goldsmiths. This prestigious programme is designed to equip you with the essential management, marketing, and entrepreneurial skills needed to excel in the dynamic world of luxury brands. Delve into the historical and cross-cultural dimensions of luxury, exploring its impact on diverse industries such as fashion, retail, tourism, and more. With a strong academic foundation in luxury theories and consumption, you will have the opportunity to engage in practical assignments, internships, and visits to renowned luxury enterprises. The programme's emphasis on critical thinking and research will not only prepare you for a successful career in the luxury brand sector but also pave the way for further academic pursuits. To join this exclusive programme, a minimum Upper Second Class undergraduate degree or equivalent is required. Industry professionals can also apply based on accredited prior learning. Elevate your career prospects and immerse yourself in the world of luxury with Goldsmiths' MA in Luxury Brand Management.

About the course

The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.

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Entry Requirements

You should have (or expect to be awarded) an undergraduate degree of at least Upper Second Class standard or equivalent.

Entrepreneurs or industry professionals may gain entry by prior accredited learning, subject to stringent evaluation criteria.

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 Course Content

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Where will I study?

Where is Goldsmiths, University of London

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Student Profiles

Caroline

Graduated in 2020

Wanting to pivot my career from fashion retail management to working in the events industry, I was certain Goldsmiths was a great place to start that journey. I was eager to join a university that held innovation at its heart, and I was looking for a course heavily centred around the arts and creative practice. I was not disappointed when I entered university life and found the environment at Goldsmiths to my liking.

I chose the Masters in Events and Experience Management within The Institute for Creative and Cultural Entrepreneurship. It contained theoretical and practical elements, mostly taught in lectures and seminars, with additional class excursions. We had many guest lectures from people in different areas of the events industry. Speakers ranged from smaller enterprises such as Mimbre Acrobats and The Twin Peaks UK Festival to larger companies such as Time Out, London & Partners and Broadwick Live. Being exposed to many high-quality employers gave ample opportunity to network. Connecting with one of the guest speakers, I have continued to work with her on various projects since I have left university.

The assignments were a mix of essays and group work, reflecting the course’s content of theory and practice. The practical tasks designed, gave us a true-to-life experience, and mimicked the world of work as closely as possible. One example was when we presented our group work to the events team at The National Gallery, a beneficial and useful exercise.

Aisling

Graduated in 2020

This MA was life changing. It gave me the tools, confidence and support to leave a corporate career and co-found CYD Connects, a strategic brand communications consultancy delivering social impact for our purpose led economy. We challenge clients to reorient their brand and communications towards good, turning social responsibilty into profitable, sustainable, long term competitive advantage.

The cohort was diverse and as well as making new friends we continually learn from each other. The educators went above and beyond to share all I needed and as alumni they continue to point me in the right direction. I cannot recommend this programme enough!

Phoenix

Like many ICCE students, I joined the MA with a clear idea of what I wanted to achieve… and left it with a very different future to the one I had planned.

Instead of being a full-time film programmer (as planned), I now work at Goldsmiths as a lecturer and project manager. I teach on the university’s Synapse programme, which embeds enterprise thinking into courses across Goldsmiths. We invite students to consider their own role in shaping their future, and making a positive impact on the world. I also look after a range of support for student entrepreneurs, including one-to-one coaching and funding opportunities.

In the years since graduating, I’ve also set up and managed international summer schools, degree show exhibitions and event programmes, and supported ICCE as an academic tutor, lecturer and admissions tutor.

My creative work has morphed in two directions. On one hand, I’ve converted my experience as a film programmer into a 12-week course, and am working to develop skills and networks for film programmers in South Africa. And on the other, I’ve taken my love of events and audiences into a new direction, organising a Parade of Friendly Monsters.

Studying at Goldsmiths gave me space to experiment (and sometimes fail!), develop my ideas, encounter new possibilities for my work, and experience first-rate creative entrepreneurship training. Rather than squishing me into a ‘business studies’ mould, ICCE enabled me to open up and think entrepreneurially in every direction.

Alexandra

MA in Luxury Brand Management has contributed not only to the comprehensive acquisition of new knowledge but also became a breakthrough in my career. It is worth to note that the structure of the programme is very well organised, therefore the concept of luxury is viewed from different perspectives. In addition to the required modules, there was an impressive selection of optional modules where students can choose the most suitable for them. Moreover, the guest lectures, which were on an ongoing basis throughout the course, made it possible to meet interesting and influential representatives from the luxury industries of various sectors (fashion, events, jewellery, wine, tourism, etc.).

Although the master’s degree is viewed more as an independent study, I entirely received support from the teaching staff to proceed and maintain a high level of performance. Overall, there was a sense of community, where everyone knows each other’s personal qualities and encourages an individual approach. It is especially delighted that the Programme Director & Lecturer, Dr Kelly Meng Parnwell always responded to any emerging issues and successfully solved them while being enthusiastic and professional. I am very grateful that I made this decision and applied for the Luxury Brand Management course which has become a valuable asset into my life.

Scholarships

10% fee discount to home students and the equivalent amount in pounds sterling to international students.

Value of Scholarship(s)

10% fee discount to home students and equivalent amount in pounds sterling to international students

Eligibility

The award is available to:

Home and international students (full-time and part-time) who received a first class undergraduate honours degree from a British higher education institution

You must be applying for a taught Masters programme (MRes and PGCE programmes are not included).

Read the full definitions for the eligibility criteria of the Goldsmiths Excellence Fee Waiver on our website.

Application Procedure

You do not need to apply for the Excellence Fee Waiver, Awardees must meet all other eligibility criteria at the point of enrolment or they will no longer be eligible for the award.

Please ensure you upload your final degree transcript or certificate as proof of your classification to your MyGoldsmiths account. The fee waiver will not be applied unless proof of your classification has been provided.

Awardees must meet all other eligibility criteria at point of enrolment or they will no longer be eligible for the award. The fee discount will then be applied automatically after full enrolment has been completed.

Please note: this award cannot be combined with the Goldsmiths Alumni Fee Waiver.


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10% fee discount to home alumni, and the equivalent amount in pounds sterling to international alumni.

Value of Scholarship(s)

10% fee discount to home alumni, and the equivalent amount in pounds sterling to international alumni.

Eligibility

The award is available to the following Goldsmiths graduates:

- Home and international graduates (full-time and part-time)
- Study Abroad graduates
- Goldsmiths, University of London LaSalle graduates
- Goldsmiths, University of London Distance Learning programme graduates who have been awarded a BA in English, BSc in Computing and Information Systems, or a BSc in Creative Computing

You must be applying to start a taught Masters programme (MRes and PGCE programmes are not included).

Application Procedure

The fee discount will be applied automatically after full enrolment has been completed.

Please note: this award cannot be combined with the Goldsmiths Excellence Fee Waiver.


Find out more

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