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Course content

Overview

The MA in Luxury Brand Management is designed to equip individuals, at any stage of their career, with the necessary scholarly and professional skills to develop a deep and critical understanding of luxury brand management, whilst preparing you for an uncertain and competitive future. The programme is suitable for recent business and marketing graduates seeking to pursue a career as a brand managers or for those who seek to develop or deepen their specialist knowledge of the luxury brand management sector.
Studying in the heart of London, in South Kensington, a centre for the luxury industry, you will develop the skills required to manage leading brands in a highly competitive environment

Content

Drawing from the opinions of industry experts and recent research undertaken by our faculty, every effort has been made to create a masters degree that balances historical perspectives with emerging trends in the luxury brand sector. The programme takes a holistic approach to this growing field, and you will be exposed to concepts from business and management theory, alongside behavioural psychology, psychoanalysis, culture theory, anthropology and design. There is also a strong emphasis on understanding different consumption practices globally – linked to various cultures, sub-cultures, ethnicities, and nationalities.

Assessment

Through the use of innovative assessments, where you will be required to produce industry reports, strategy documents, and video documentaries: you will be immersed in an interactive classroom experience, which also brings in visiting faculty from industry – with the aim of encouraging you to enhance your critical thinking, commercial skills, and entrepreneurial flair.

Core Modules

Global History of Luxury
Strategic Brand Management
Consumer Culture Theory and Insight
Advertising, Public Relations, and Sponsorship
Emerging and Future Industry Trends

Internship and Networking

Industry Networking & Internships

The programme benefits from exceptionally strong links with luxury brand management industry with teaching by practitioners, a wide range of distinguished guest speakers, and events involving brand leaders. These links not only ensure that students are aware of the latest developments in London’s luxury brand industry but also facilitate internships and help students with their career development.

How to Apply

Apply online using the application form available at http://www.richmond.ac.uk/admissions/postgraduate-admissions/ please send your completed form to us by email to or by mail to the following address: Admission Office, Richmond, the American University in London, Queens Road, Richmond Upon Thames TW10 6JP, UK

Visit the MA Luxury Brand Management page on the Richmond University website for more details!

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