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Course summary

The global luxury sector continues to grow, with increasing profits for both well established and new brands. This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands.

We enable you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from producer and consumer perspectives.

Visit the MA Luxury Brand Management page on the Birmingham City University website for more details!

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