This is a one-year, industry-led programme, which gives you the opportunity to develop your specialist knowledge of contemporary fashion marketing from a managerial perspective. Developed in conjunction with industry specialists to inform innovative and maintain contemporary content.
You will develop the ability to strategically plan and instigate complex marketing campaigns. Throughout your studies you will gain an understanding of the development of creative and sophisticated visual marketing methods for promoting fashion. You will work within a commercial context to address pressing new agendas surrounding fashion marketing, such as fashion consumption, ethics, sustainability, consumerism, economic and political influences.
Briefs will be informed by industry, spanning print, new media, experiential events, new emerging technical environments and media relations. The course cultivates intellectual and analytical approaches to your research, which will enhance your managerial skills for increased employability.
This course will normally admit students with a good UK honours degree or international equivalent in a design or business related discipline. It is designed to allow students with a keen interest in the apparel industry to acquire a postgraduate qualification in a specific fashion business area.
Recipient: Manchester Metropolitan University
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