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Communications and Media are an ever growing and changing part of the world we live in. Be it Netflix, Facebook, Instagram, your favourite online game, or an interactive installation you just saw in a museum, media messaging is a part of your life. Today, these messages are formulated around narratives. In all forms of media, we see the shaping of messages through the narratives of branding. We will investigate these concepts of media through this framework of narratives. We will look at how contemporary media has developed narratives as an organising principle and what that means for society.
In this programme, you will learn how messages are formed and how they affect our society and culture. You will be able to analyse how various media determine and define how messages are transmitted.
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Bachelor's Degree -
A Bachelor’s degree in any field, with a minimum CGPA of 2.75
A portfolio to be review by the programme
Any other qualifications will be considered on an individual basis
Any other qualifications will be considered on a case-to-case basis
Fees & funding
Start dates & study options
Sunway University is a leading not-for-profit private university committed to the pursuit of educational excellence through scholarship, research and enterprise. It is ranked among the top 2% of universities in Asia and offers a collaborative learning environment for both academics and students alike.Read more
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