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  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    September

  • Course Duration

    1 year

  • Course Type

    MA

  • Course Fees

    €2,078 (from EEA countries); €11,466 (from non-EEA countries).

  • Last Updated

    31 August 2018

Course content

Tourism has developed into one of the prime industries in the global economy. According to the World Travel & Tourist Council, the tourism sector supports 1 in 10 jobs on the planet.

Travel agencies, governments, heritage centers and publishers are increasingly looking for academically trained professionals who can creatively and critically reflect on tourism as a cultural phenomenon, and who are capable of nourishing the cultural interests of tourists with enticing ideas and well-informed stories.

Become an expert in cultural tourism

There is a growing need, both among young adults and older generations, to include new types of travel experiences in mass tourism. For example a journey in the footsteps of Harry Potter or Marcel Proust. Or think of battlefield tourism or 'dark tourism' to former Nazi camps.

At the same time, traditional destinations for cultural tourism such as cathedrals, palaces, museums or ruins face the challenge to adapt to rising levels of education conflicting with shortening attention spans.

By combining historical, literary, art-historical and other disciplinary approaches, and by integrating academic research with practical challenges, this new Master’s specialisation will train you to become an academic expert in cultural tourism.

Find out more on the website: http://www.ru.nl/masters/tourism

Unique Characteristics

  • The only Master’s in Cultural Tourism Studies in The Netherlands
  • Integration of academic research and practical on-the-job training through research projects, policy papers and workshops with public or commercial partners
  • Interdisciplinary approach: combines history, literary and cultural studies, art history, and heritage studies
  • Well-established contacts with leading players in the field of cultural tourism, which will help you to build up your professional network and to learn from state-of-the-art expertise
  • International field work, for instance at renowned academic institutes (such as the Royal Netherlands Institute in Rome)

Career prospects

As an academic expert in cultural tourism, you will be able to offer a creative, critical and well-informed contribution to the tourism industry and the cultural sector.

Depending on your own initiative and talents, this Master’s specialisation will help you to become (for example):

  • a publicist for a lifestyle magazine or the cultural appendix of a newspaper,
  • a policy maker at a municipality,
  • a communication or education officer at a museum,
  • a consultant for tourism companies,
  • an entrepreneur who develops new formats for city tours or B&B’s

The combination of solid academic training and hands-on work experience in the field, also offers an outstanding preparation for journalistic, research and policy functions in other fields than the tourism industry.

Visit http://www.ru.nl/masters/tourism to check out the full details of the programme and start your application now!


Visit the MA in Tourism and Culture page on the Radboud University website for more details!

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