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Full time & Part time September MA 1 year full-time; 2 years part-time

About the course

How are social media linked to the economy? What role do they play in politics? How different is a life lived in and through social media? This MA addresses these and similar questions that have emerged out of the rise of social media, and their increasing domination of the media and communications field.

The MA in Social Media Communications offers a critical examination of the history, operation, ramifications, functions, use and embeddedness of social media in all spheres of life. It is aimed at people who look for a critical reflection on social media, who wish to understand their uses, and also learn how to analyse and mobilize them strategically.

The emphasis of the course is on a social scientific understanding and analysis of the emergence and functions of social media in a

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Entry Requirements

A degree at the level of an Irish or UK Honours undergraduate degree (H2.2 or above) or equivalent,

Applicants with appropriate combinations of professional qualifications and experience may also be considered. This includes discipline-specific knowledge and know-how; transferable skills; basic research competency; personal effectiveness.

International candidates who are non-native speakers of English must satisfy the University of their competency in the English language.


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