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Course content

Course Overview:
This course builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of these frameworks in a range of strategic business situations. You will achieve a respected academic qualification awarded by Anglia Ruskin University, by studying for just two extra modules beyond your CIM Professional Postgraduate Diploma in Marketing or ABP Postgraduate Diploma in Business and Marketing Strategy.

About Anglia Ruskin University:

Students from Anglia Ruskin University benefit from great employment prospects. Over 90% of graduates are in employment or further study six months after graduating, making Anglia Ruskin University second only to the University of Cambridge in this respect. Anglia Ruskin University has over 30,000 students, and is one of the largest universities in the east of England.

Who should attend?
If you want to take up a managerial position in private and public sector organisations, this course is appropriate for you. It is designed for recent graduates with a recognised honours degree; those without an undergraduate degree who have five or more years of managerial experience; and students who have obtained a CIM Postgraduate Diploma.

Module synopsis

By the end of this course, you should be able to:

1. Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments
2. Develop practical research and analytical capabilities in the context of a market-driven strategy, particularly in the formulation of value propositions in provider-consumer relationships
3. Review, modify and apply transferable marketing concepts and skills in the management of product and market development, with a focus on a strategic perspective
4. Assess market-sourced data and information from a variety of organisations, and use this for strategic marketing decision-making
5. Examine a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth
6. Develop intellectual mastery in the area of marketing management and innovation

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